ENGAGE:BOOMERS
by Robin Raff on Mar 29, 10:28 AM
Basic principles of direct marketing such as the use of data for segmentation and targeting, identifying the right media and offer, and developing the right message to the right boomer will assure the greatest success of any Medicare marketing efforts. Go get 'em!
ENGAGE:BOOMERS
by Matt Thornhill on Mar 22, 9:08 AM
If you start, and finish, by looking at purchase activity -- and not attitudes -- you'll be well on your way to creating a segmentation scheme for Boomers that will work for your company or organization.
ENGAGE:BOOMERS
by Brent Bouchez on Mar 15, 9:43 AM
The shocker was the number of comments that were negative. Many people actually took the time to not just disagree, but to disagree virulently.
ENGAGE:BOOMERS
by Anne Mai Bertelsen on Mar 8, 7:59 AM
Apple also seems to have realized the potential of marketing to Boomers long before its technology and lifestyle brand competitors -- who are myopically focused on the youth market.
ENGAGE:BOOMERS
by Stephen Reily on Mar 1, 7:30 AM
The recession is making the empty nest an historical relic, at least for Boomers.
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