• ENGAGE:BOOMERS
    Who Will Care For The Boomer Caregiver?
    As the population ages, Boomers are shouldering more and more responsibility for overseeing their parents' care. According to a study by MetLife, nearly 10 million people over 50 care for their aging parents. The caregiving often falls to one sibling, and it's typically undertaken out of a sense of love, caring and duty. However, the caregiving role can take a toll in many ways.
  • ENGAGE:BOOMERS
    10 Key Facts Savvy Marketers Know About Boomers
    Driving revenue in today's ultra-competitive marketing landscape requires clear-thinking and objective decision-making. Chasing Millennials has proven to have limited payoff because that generation continues to have limited financial means. On the contrary, the case for Boomers and older consumers as the lifeblood of the American economy continues to grow. According to the U.S. Census, Americans 50+ now spend more on consumer products and services than those under 50.
  • ENGAGE:BOOMERS
    Reaching The Mature Audience
    I have always loved the concept of AARP's "Movies for Grown-ups." Mature adults are different. Developmentally, as we age, we connect more with great stories and complex, layered characters; in many ways, we process our own lives through the stories of others. Praise for the movie "The Intern" with Robert De Niro and Anne Hathaway resonates with older adults navigating the intergenerational workplace.
  • ENGAGE:BOOMERS
    Boomers Want To Hear About The 'America' In American-Made Cars
    You know that Boomers love their country, but did you know that they shop that way, too?
  • ENGAGE:BOOMERS
    Boomers Control $14 Trillion, Essential To Growing A Business
    Baby boomers are the only demographic that has gotten wealthier over the last 10 years, while Gen Xers and Millennials have seen their net worth decline or in some cases disappear, often buried under a pile of student loans. Marketers devote a lot of energy to Gen X and Millennials, but baby boomers and senior citizens represent an untapped opportunity. Recent census data indicates that people aged 55+ represent 26% of the U.S. population and a whopping 66% of the country's net worth, or $14 trillion.
  • ENGAGE:BOOMERS
    Marketers Have A Sex Problem
    "Marketers have a sex problem," wrote Geoffrey Rowan in a recent article, "Sex in Advertising Sells: So why NOT to the Over 50s?," on FabOverFifty.com. "They slather it liberally onto any brand surface where it might stick - the ultimate consumption aphrodisiac. No one gets fired from a marketing job for saying sex sells. But at the same time, they ignore or alienate the source of half of all U.S. household spending because sexy older people ... well - that's ridiculous. "The failing of marketers is that we tend to prematurely sexualize young people, and prematurely desexualize older people," says ...