• ENGAGE:BOOMERS
    The Emotional Roller Coaster For Boomers With Aging Parents
    In celebration of the new year, a group of my Boomer friends sat around the fire, chatting over a glass of wine. The topic that dominated the very passionate discussion wasn't politics or sports - it was what to do about Mom and Dad. Nearly all of the friends around the circle were either going through or had gone through some experience of dealing with a deteriorating health situation or the decreasing ability of a parent.
  • ENGAGE:BOOMERS
    From DIY To DIFM, Boomers Lead New Trend
    With the latest technologies unveiled this month at CES in Las Vegas, there was plenty of buzz about the newest ways to automate a variety of our day-to-day tasks. Not surprisingly, Boomers are ready to take advantage of these innovative products as part of the surging "do it for me" (DIFM) trend.
  • ENGAGE:BOOMERS
    Baby Boomers And The Mobile Push To Action
    Mobile devices have irreversibly altered the consumer path to purchase. Regardless of things like age, gender, location and income, mobile devices give everyone the same ability to connect with the world of information, entertainment, commerce and more.
  • ENGAGE:BOOMERS
    Confessions Of A Middle-age Millennial
    Millennials have regularly been the subject of misunderstanding, even teasing, due to their unconventional beliefs and practices. Still, since they represent the largest, most powerful generation to hit since the big bang of the Baby Boom, marketers, researchers and planners like me continue to watch this group of consumers with borderline obsession. In my own observations, I've discovered the Millennial generation is not only different than prior generations, it's contagious. Unwittingly, the rest of us are becoming more like the segment we're all trying so hard to figure out. I'm a balding, shining example.
  • ENGAGE:BOOMERS
    What We've Learned About Marketing To Baby Boomers
    Mark Twain wrote, "The problem isn't the things that we don't know; it's the things we 'know' that ain't so." His comment is simply a reflection of a common-sense reality. Today, marketing and selling draw on a lot of things "we 'know' that ain't so."