• ENGAGE:BOOMERS
    What Tiny Trend Is Big With Boomers?
    Tiny living, downsizing, right sizing, small living, micro living. Whatever you call it, this huge trend is all about paring down living spaces and simplifying everyday life.
  • ENGAGE:BOOMERS
    Boomers And Healthcare
    Boomers are concerned about their health and rightly so. Of the 75+ million Americans who make up the boomer generation, about 3 million are hitting retirement age every year for the next 20 - and they are focusing on their future. With that in mind, marketers of everything from exercise to food to pharmaceuticals can and should be speaking to the boomer crowd.
  • ENGAGE:BOOMERS
    Entrepreneurial Boomers On The Rise
    There has never been a better time for Boomers to start a business. Opportunities abound in consulting; retail, business services and with a franchise model. Boomers have the experience, contacts and maturity to start a business and launch a second career. They likely have more flexibility now that children are grown and expenses have changed. In addition, people are living longer and being healthier longer so a change away from traditional employment may be beneficial.
  • ENGAGE:BOOMERS
    The Average Baby Boomer Market Doesn't Exist
    The purpose of marketing and sales communications is to stimulate awareness, interest and desire in customer minds that lead to decisions to buy. An implicit presumption in marketing is that customer minds at least adult customer' minds process information more or less the same way. Therefore, marketers stereotypically direct communication to the "average customer."