• ENGAGE:BOOMERS
    Confessions Of A Middle-age Millennial
    Millennials have regularly been the subject of misunderstanding, even teasing, due to their unconventional beliefs and practices. Still, since they represent the largest, most powerful generation to hit since the big bang of the Baby Boom, marketers, researchers and planners like me continue to watch this group of consumers with borderline obsession. In my own observations, I've discovered the Millennial generation is not only different than prior generations, it's contagious. Unwittingly, the rest of us are becoming more like the segment we're all trying so hard to figure out. I'm a balding, shining example.
  • ENGAGE:BOOMERS
    Unleashing The Spending Power Of Baby Boomers
    The days are over when 10-year-old Billy down the street opened a few cans of dog food for Fido while the neighbors were on vacation. Now, pet owners look online for pricey dog sitters with fancy credentials, scour TripAdvisor for hotels that cater to pets, or even book a pet-friendly cruise. As we treat animals more and more like people, it's hard to tell pet-focused products and services from human ones. Guess which of these five pet services actually exists?
  • ENGAGE:BOOMERS
    Boomers Defy Stereotypes, Especially When It Comes To Tech
    Of the many misconceptions about baby boomers, perhaps the one most perilous to marketers today is that those in the demographic aren't tech savvy. In fact, according to a 2016 Boston Consulting Group survey, boomers' top 20 favorite brands include Amazon, Apple, Dell, HP, LG, Samsung and Sony - all tech-related, and together more than a third of the list.
  • ENGAGE:BOOMERS
    Tech Empowers Boomers To Redefine Aging
    A few months back, we introduced the idea of the longevity economy. The convergence of new technology and the desire for boomers to age gracefully is going to generate many new business opportunities. Boomers have embraced personal technology, and they are as attached to their mobile devices as any card carrying millennial. Last week's Apple announcements provided a glimpse of where this is heading and how it plays into the longevity economy.
  • ENGAGE:BOOMERS
    People Make All Purchase Decisions
    In a recent article, "All purchase decisions are made by people" Gavin Finn, CEO of Kaon Interactive wrote, "While data science and analytics have become an essential element of every modern marketing arsenal, it is wise to remember that people make all purchase decisions."