• ENGAGE:BOOMERS
    Don't Sell The Product, Sell The Experience
    It's long been a paradox that, despite the fact that consumers ages 50 and up have the lion's share of the wealth and income in the U.S, marketers are over-enamored with the 18-49 demographic. The oft-stated justification for aiming at the younger generation is that they are more likely to be open to new products and/or switching brands; and their lives are more centered on consumption and consumerism.
  • ENGAGE:BOOMERS
    Banking On Mobile Content - With A Personal Touch
    When it comes to online or mobile banking, there is a presumption that most Boomers would just as soon step up to a teller window or go through the drive-through. Reasons range from security and privacy issues to lack of wireless access, to simply having a higher comfort level with traditional, brick-and-mortar banking. In other words, "talking to a person."
  • ENGAGE:BOOMERS
    Why Fashion Retailers Should Sell More Clothes Online
    Women over 50 consistently tell us that they dislike shopping for clothes. Department and clothing stores are often the first place where this woman was made to feel invisible while shopping. In a 2010 survey, one-third of them reported perceiving an age bias among young salespeople, and 84% of them find salespeople generally indifferent, inexperienced, invisible, or outright rude.
  • ENGAGE:BOOMERS
    There's A Large Elephant In The Digital Room
    When you're designing and adding content to your web site, consider the age group you want to reach. If your target market consists of individuals 49 and older, think about the following taken from several research studies.