ENGAGE:BOOMERS
by Jim Gilmartin on Aug 30, 8:33 AM
They want to do business with those that not only provide sought-after experiences but want a relationship with them and will take actions to maintain that relationship. They also expect outstanding personal service and, if they get it, they will keep coming back and tell their friends.
ENGAGE:BOOMERS
by Matt Thornhill on Aug 23, 6:20 AM
We thought it might be more helpful to readers of this column if we compare today's Boomers at ages 55-64 to the spending the Silent Generation did 10 years ago at the same age. Oops. There's no comparison.
ENGAGE:BOOMERS
by Mark Bradbury on Aug 16, 10:11 AM
If they expect to prosper, companies have an obligation to tell older consumers how their brands and products add value to their lives. And, we have an obligation to provide these companies with the foundational knowledge from which they can develop appropriate products, services and marketing plans that will serve all Boomers -- even those who may soon be characterized as "old."
ENGAGE:BOOMERS
by Lori Bitter on Aug 9, 7:05 AM
Markets must recognize the opportunity they may be missing by not speaking to women, or by assuming "household behavior" versus individual spending.
ENGAGE:BOOMERS
by Stephen Reily on Aug 2, 8:31 AM
Marketers who want to follow Nielsen's advice should consider telling Boomers, who more than other generations seek recognition for their ability to change the world, "You've made us understand why we were wrong. We can't afford to ignore you. So let's start talking."
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