• ENGAGE:BOOMERS
    Facebook And Boomers: Connection, Wisdom & Meaningful Experiences
    There are many compelling business reasons for an organization to leverage Facebook to engage with consumers, most center on the benefit of establishing a direct line of contact with your customers for providing information and receiving real-time, first-hand feedback. The larger your Facebook following, the more opportunity, but if you aren't attracting and engaging your desired target demographic, the long-term rewards and impact on customer relations will fall flat.
  • ENGAGE:BOOMERS
    The Numbers That Make Boomers Number One For Many Marketers
    They're not The Silent Generation; they're not The Greatest Generation; they are the generation that's got the money.
  • ENGAGE:BOOMERS
    After Fashion Week Comes the Question: Who Will be the Next Fashion Victim?
    Fashion Week rocked last week, once again setting New York abuzz as the setting for the celebration of chic that sets the standard for global style. This elegant event and all of its pageantry takes place not far from Madison Avenue, the epicenter of image and home to the creative minds that translate haute couture into everyday style for the masses.
  • ENGAGE:BOOMERS
    The New Way To Connect With Boomers: Inbound Marketing
    Twenty years ago, brands treated consumers like a captive audience. A dinner interrupted by cold calls, morning radio playing more ads than music, and piles of unsolicited mail finding its way into the mailbox are pretty familiar memories for Boomers. Back then, the rules of marketing were that there were no rules; advertisers have put profit before people since the Madison Avenue days. Until recently, when brands realized that if they wanted to stick around, they'd need to ditch the old playbook.
  • ENGAGE:BOOMERS
    Why Mobile First Should Be The Mantra For Web Design
    During the early days of the Internet, it was assumed that older people would be slow in adopting to new technology and media, and were not likely to engage with your brand online. However, that prediction hasn't panned out as today's Boomers have turned that myth upside down.
  • ENGAGE:BOOMERS
    The Biggest Mistakes Sales People Can Make
    To begin, they sell products and not experiences. Products should be positioned as gateways to experiences. Although all of us have basic values and motivators that drive us, we manifest them differently as we move through the spring, summer, fall and winter of life. Our need for identity, relationships, centering, gaining knowledge and growth, rejuvenation and recreation are always with us, but as we grow older, we focus more on having meaningful experiences, rather than gaining material goods.
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