• ENGAGE:BOOMERS
    The Growing Financial Crisis For Single Boomer Women Over 65
    Because I just read an article in Time magazine, "The Next Social Security Crisis - Why American women are bearing the brunt of the retirement crunch." As a marketer and a supporter of homeless women, I find many reasons for concern - especially when considering the fact that over 5,000 women turn 65 every day in the U.S., according to Pew Research Center.
  • ENGAGE:BOOMERS
    Distracted Driving And Boomers
    Texting while driving is not just the province of millennials. With more boomers on the road than ever and, according to AARP, 41 million boomers owning smartphones (that's an increase of 53% in the last two years), we're seeing a real risk of distracted driving for older drivers.
  • ENGAGE:BOOMERS
    2015 Is The Tipping Point On Age-based Marketing
    I was recently at a restaurant surrounded by tables of 60+ Boomers. Among them were enough iPhones to stock an Apple Store, and all were fiddling with the phones like a group of giddy millennials. It is clear that the Boomer generation is fully engrossed in web, social, and mobile media. A line has been crossed, and the stats back it up. Time to kill this myth and misperception once and for all. It was likely true five to seven years ago, but now it is over.
  • ENGAGE:BOOMERS
    Stop Putting 10 Pounds Of Copy Into A 5-Pound Page
    Baby Boomers are more resistant to absolutism. Absolute positioning (putting ten pounds of copy into a five-pound page), aims to push the product and generate uniform perceptions of a brand while Conditional Positioning allows individual diverse perceptions/interpretations of a brand. It is a powerful marketing tool based upon research about how people respond to absolute statements vs. conditional statements.
  • ENGAGE:BOOMERS
    7 Things Marketers Can Learn About Boomers From 'Grace And Frankie'
    If you've already binge-watched the entire first season of "Grace and Frankie," don't despair. The Netflix-original show has been renewed for season two.