• ENGAGE:BOOMERS
    Five Things Boomers Look For In A Retirement Community
    The length of time people spend on a retirement community waiting list can range from as little as six months to nearly a decade. Many retirees just don't feel ready to take this step, and moving them along in the sales process isn't easy or simple. Here are five community must-haves that might help turn wait-listers into residents.
  • ENGAGE:BOOMERS
    'I've Become My Father'
    The Boomer generation has always considered themselves pretty special. But the truth is, they have more in common with the older demographic - the Matures - than they'd like to believe. At least, some of them do.
  • ENGAGE:BOOMERS
    CES Does Market To Boomers - It Just Didn't Know It
    Last month's International CES said its message was "innovation." But this year really offered no earth-shattering breakthroughs in product or technology.
  • ENGAGE:BOOMERS
    Let's Talk About Sex ... And Romance!
    As Valentine's Day approaches, love is in the air. But, will marketers make a love connection with today's largest and wealthiest demographic - the 50+ age group?
  • ENGAGE:BOOMERS
    The Problem Isn't The Things We Don't Know, It's The Things We Know That Ain't So
    Almost everything we know about marketing and selling was learned when consumers under 40 pretty much shaped cultural values and ruled the marketplace. Now the Baby Boomers (50 years of age and older) continue to be a huge influence on shaping cultural values and the rules of marketing and selling simply because of their numerical superiority. So, much of what you know about marketing and selling is wrong if you are still working with assumptions about consumer behavior that developed when markets were much younger.