• ENGAGE:BOOMERS
    Deck The Malls With Boomer Shoppers
    How can marketers reach more Boomer shoppers this season? For answers, let's turn to the blizzard of holiday shopping surveys out there.
  • ENGAGE:BOOMERS
    Catching Up In The Connected Home
    Not quite a household term, yet, the Internet of Things among the consumer electronics industry continues to elicit breathless economic predictions and promises of life-altering technologies. Estimates put IoT at 50 billion connected devices to the tune of over $7 trillion in revenue by 2020. Phones and cars already talk back, wristwatches monitor and record our activity, and the recently released Amazon Echo speaker is bringing the helpful home robot one step closer to reality.
  • ENGAGE:BOOMERS
    Boomer Dissatisfaction?
    We've now had a week to review the mid-term elections and study exit polling and the results. The size and scope of the Republican victory was impressive. From state legislatures and governorships to Congress, the victory was wide spread and found in some surprising places like Illinois, Maryland and here in deep blue Massachusetts. A closer look at the exit polling shows, as expected, midterm elections bring out an older electorate compared to the Presidential years.
  • ENGAGE:BOOMERS
    The Beginnings Of Ageless Marketing III
    For almost a quarter of a century we've advocated the wisdom of David B. Wolfe author of "Serving the Ageless Market, Ageless Marketing, Firms of Endearment and Brave New Worldview." In June, I published the first of a series of articles reflecting David's thinking and on Aug. 4, the second. This is the third and last article.