• ENGAGE:BOOMERS
    Boomer Holiday Shopping Wrap-up
    As the shopping days before Christmas dwindled down to a precious few, which generation procrastinated the most? According to the blizzard of holiday shopping surveys out there, it was the Boomers.
  • ENGAGE:BOOMERS
    The Psychology Of Marketing To Grandparents
    Let's face it. Psychologist Abraham Maslow never wanted to be a marketer. In his work, "Toward a Psychology of Being," he describes the 13 personality attributes of the self-actualizing person. Often depicted as the top of the pyramid on the Hierarchy of Needs, "Self-actualization" is the realization of one's full potential, with a focus outside of self.
  • ENGAGE:BOOMERS
    Smaller Homes, Second Homes: More Homes Mean More Furniture
    Tens of millions of Americans 45+ are going to buy new houses in the next few years. Are you ready to sell them the new furniture they need?
  • ENGAGE:BOOMERS
    Connecting With Boomers Requires Empathetic Connections, Part II
    In our last post, we discussed empathy as the most important ingredient in lasting relationships. We all want to be understood by those who want to sell us something. When we think we are not understood, we erect defenses against those trying to connect with us or try to sell us something.
  • ENGAGE:BOOMERS
    8 Mainstream Brands That Made 2015 A Pivotal Year In Boomer Marketing
    Not long ago, examples of good mainstream marketing to Boomers were hard to come by. Not so in 2015. From fashion to cars to pet food, brands solicited Boomer business with ads that ran across a variety of media, including TV, magazines and online. These campaigns weren't always placed in media that efficiently reached older consumers - which Millennial decided to run a Boomer-targeted commercial on "The Mindy Project"? - but one step at a time, right?