• ENGAGE:BOOMERS
    Solve Your Retirement Community's Immediate Occupancy Needs
    Statistics show that the time from a prospective resident's initial inquiry to move-in is 18 months to three years. But, suppose you can't wait that long-you need those empty units filled yesterday. What can you do to speed up the sales cycle and solve your most pressing occupancy issues? The secret is right in your database.
  • ENGAGE:BOOMERS
    Who's Fueling Entrepreneurism In The Age Of Aging?
    Increasingly, it's Women 50+...and marketers should take note.
  • ENGAGE:BOOMERS
    In The Age Of Digital Fatigue, Reach Out Face To Face
    Boomers are the largest generation of consumers in the history of mankind. They expect to take it all and have done a pretty fine job of having it all. As the first generation to grow up in "a better world" post-World War II, they are projected to control more than 70% of the U.S. disposable wealth over the next several years. Which makes it especially crucial to understand-and tap into-judging what it is they want from brands.
  • ENGAGE:BOOMERS
    The 7 Modules Of 'Mindware'
    Companies are attempting to provide their marketing and sales associates deeper insight into the mind and behavior of Baby Boomer customers. But, they are fast learning that the same as we need software to operate our computers, we need "Mindware" to more effectively carry out marketing and sales operations. A key objective of Mindware (insights into building empathetic relationships with aging customers) is to give you tools to think your way through marketing and selling challenges rather than trying to make one solution fit many challenges.