• ENGAGE:BOOMERS
    Social Recruiting (And Advertising) Game Is Changing
    In a world that's seemingly entirely online, it has to hurt to hear, again and again, you're just no longer "with it." And when that feeling of powerlessness extends to your ability to seek out your next job, it's more than just a minor grievance; it's a matter of vital importance.
  • ENGAGE:BOOMERS
    Closing More Community Sales By Throwing Away Your Script
    Imagine you're a salesperson at a senior living community, and your customer is about to walk in the door. How do you avoid giving a typical, canned sales pitch? You know: "Here's the living room, here's the dining room, here's the washer/dryer, over there is the pool" - basically ticking off the features like a real estate agent.
  • ENGAGE:BOOMERS
    How 'Aging In Place' Will Spur A Boom
    Aging in Place is a growing trend that is driven by the fact that older Americans want - and sometimes need to remain in their homes as long as possible. This trend is quickly becoming mainstream and has implications for several industries from housing to technology, health services, and financial services.
  • ENGAGE:BOOMERS
    6 Ways to Effectively Communicate With People In The Fall & Winter Of Life
    Andrew Hutchinson writes in 3 Notes on Being More Human and Building Your Brand in Social Media: "Whilst more people are embracing creativity and experimentation, there are some things that we've learned that are universally true, some aspects that, regardless of the medium, will remain influential in success. Those elements are human factors."