• ENGAGE:BOOMERS
    Senior Living For The Next Generation: What's In, What's Out
    How does the senior living industry need to evolve to meet the needs of Baby Boomers as they plan for the next chapter in their lives?
  • ENGAGE:BOOMERS
    To Tackle Sensitive Topics Like Medication, Reach Boomers On Mobile
    The past few years have seen the rise of mhealth, a new industry aimed at bringing new transparency and convenience to health care through the medium of the mobile phone. Much of the technology has been aimed at the "worried well," and primarily at a younger demographic.
  • ENGAGE:BOOMERS
    Gen X Is 50; Are We Going To Call Them Boomers Now?
    I've written here before about whether "Boomer" is the best term to describe the midlife consumer. Over many years I've learned that using the word Boomer makes many people think "old" - hardly the right word to apply to people just turning 50.
  • ENGAGE:BOOMERS
    What To Expect From Boomers In 2015
    Boomers were as relevant as ever last year. I predicted they would drive economic expansion, create jobs, become more important to mainstream brands, and continue to rejuvenate the face of 50+. They didn't disappoint.
  • ENGAGE:BOOMERS
    Want To Connect With Baby Boomers? Be Authentic
    David Wolfe, author of "Ageless Marketing," tells the story of "Reader's Digest"'s efforts to increase readership. Back around 25 years ago there was a successful lifestyle magazine for the older crowd called "50 Plus." "Readers Digest" took notice of America's aging population and the beachhead that "50 Plus" had established in older markets and bought "50 Plus" from its founding owners.