• Still Shopping For Spare Parts (Or, Physician: Market Thyself)
    A knee replacement at 55? Get in line. We hear a lot about the rising popularity of "spare parts," namely joint replacements, among Boomers. Indeed, as this generation ages and the national obesity rate reaches a whopping 33%, the number of joint-replacement surgeries is growing fast, and certain to keep growing.
  • Online Female Gamers Are Over 35, Have More Sex Than Non-Gamer Women
    Now that I have your attention, let's look at this enlightening data from a marketing perspective. This result is from a Harris Interactive survey of 2,000 adults in October 2011 on the behalf of GameHouse. There is much discussion around the billion-dollar gaming industry and how to understand and connect with the target audience. Surprise -- online gamers are comprised of 55% women with the majority over the age of 35. They tend to be happier, engaged socially online and apparently have more sex.
  • Who's Buying All Those IPads? Boomers Become Earlier Tech Adopters Every Year
    Steve Jobs was born in 1955, smack in the middle of the biggest burst in the Baby Boom. Of all the articles written since his death at 56, I haven't seen anyone point out that the products he designed were always as successful among people Jobs' age (other Boomers like him) as with those younger than himself. In some cases, Boomers have bought more of Apple's products than anyone else.
  • The Gift That Keeps On Giving
    Things are looking up this holiday season, and not just because of the annual prospect of mocking your awkward uncle's unusual taste in holiday sweaters. Black Friday saw record numbers in terms of retail spending, and Cyber Monday went down in history as the biggest online shopping day ever. It seems as though there's holiday cheer to spare this year.
  • Social Media - It's Not About Technology
    According to Pew Research, Baby Boomers and older folks using social media has increased enormously in 2010 and it continues to grow into 2011. The 55 to 64 and 65+ age groups are catching up to younger demos. In fact, it's the 65+ age group that has grown the most in the past two years, increasing by 49%. At more than 100 million strong, baby boomer and older customers (born before 1965) are the single largest consumer group in America, and they are the wealthiest, best educated and most sophisticated of purchasers. With more disposable income than any population in ...
  • What Siri Means For The Mobile Marketplace, Boomers And The Marketers Who Love Them
    The new Apple 4GS iPhone is one of the fastest-selling devices of all time-they're simply flying off the shelves at Apple Stores and other retailers. While it doesn't look much different than the iPhone 4, the new iPhone has some significant differences that may make it a game changer for Boomers and the marketers who love them.