If you start, and finish, by looking at purchase activity -- and not attitudes -- you'll be well on your way to creating a segmentation scheme for Boomers that will work for your company or organization.

The shocker was the number of comments that were negative. Many people actually took the time to not just disagree, but to disagree virulently.

Apple also seems to have realized the potential of marketing to Boomers long before its technology and lifestyle brand competitors -- who are myopically focused on the youth market.

The recession is making the empty nest an historical relic, at least for Boomers.

Boomers will respond to pragmatic marketing messages, not overly optimistic ones. They are looking for products and services that can help them deal with life's current issues, which include stresses over money, care-giving responsibilities, kids, and careers.

Marketing communications intended for Boomers should generally reflect a conditional tone, allowing each reader/viewer to interpret the message based upon their needs and desires. Less is more in these markets.

It's not entirely surprising that Facebook is their social network of choice since Boomers view social networks as a way to stay in touch with family and friends. This may also explain why Boomer-specific social networks never took off: Boomers need a multi-generational network and thus far only Facebook fits the bill.

No traveling demographic will grow faster over the next 10 years than women aged 50-75. And none spends more.

This struggle to identify our uniqueness still drives our social behavior. Finding a way to stand apart is woven into our very fabric.

the baby boomer generation makes up about one-third of the U.S. population but it controls three-fourths of the wealth. How do you connect?