Demonstrate that you understand the consumer mindset has shifted towards responsible consumerism, address the sustainability aspect of your product or service, and enable Boomers to see experiential benefits of making a purchase, not just material benefits.

Looking to get a little gut-level insight into what the Baby Boomers are about? Then watch "The Graduate" again. The end of the film offers a vivid depiction of individualism in action, and it shows just how irrational a force it can be

Marketers continually look for ways to group targeted customers to connect efficiently with them. The following offers insights into understanding better early stage boomers (born 1946 to 1954) and older customers.