The CMO plays an important executive role in firms for developing and implementing the company's long-term strategic plan, including new product opportunities, acquisitions/joint ventures, and other growth initiatives to meet the company's annual revenue goal. The CMO also creates and executes a marketing plan that builds the company's brand, including developing consistent messaging across all on and offline marketing channels to the proper target audience.

At this year's Consumer Electronics Show (CES), its organizers and exhibitors finally seemed to value Boomer consumers. They recognize, of course, that Boomers are driving sales of the hottest products in their space: tablet computers and 3-D televisions. They also see that Boomer spending on health devices represents the best way for the $200 billion consumer electronics industry to capture a slice of the $2.6 trillion healthcare industry.

Almost everything you thought you knew about marketing may be wrong.

Achieving meaningful success in anything typically requires thoughtful planning and execution, often accompanied by a willingness to take risks where others would play it safe. The winner of this weekend's Super Bowl is not likely to be with the team that lacks vision, but instead the one that lays it on the line while relying on its core strengths to rack up points. The same is true of marketers intent on scoring big among Boomer consumers.

Aside from exercise, a popular New Year's resolution is "eating better." To many in the Boomer demographic, that can translate into "organic" or "natural."

Once again, the Consumer Electronics Show (CES) was filled with energy, big ideas and big brands. In fact, the buzz from the marketing crowd was a new name for the show - Consumers Engaged Socially (CES), a name that makes sense to those of us involved in media and marketing. I enjoyed listening to CMOs and VPs of Marketing share their thoughts about new media. The consistent theme focused on social media, connectivity, listening to the customer, responding to the customer and using data effectively.

Anyone reading this blog knows what it means to be a Baby Boomer woman of the "sandwich generation" - and the care-giving economy gets abundant attention on these pages.

According to a new Nielsen study, "Women of Tomorrow: U.S. Multicultural Insights," women are the world's most powerful single demographic. They control the majority of household spending decisions, their influence is growing, and they are increasingly exercising this new-found power in a variety of ways. From 21 countries, representing 60% of the world's population and 78% of GDP, there is one very positive commonality: women believe their roles are changing for the better.