Location location location. While the saying might have once been a real estate agent's mantra, it's also becoming the golden rule for launching targeted radio campaigns. That's because it's no longer enough to reach the right type of potential customer, it's about reaching them at the right place and at precisely the right time.

Many Boomers and seniors grew up being told, "No dessert until you've finished your vegetables." That parental pronouncement led to spinach hidden in napkins, broccoli smuggled to the dog, and, for some, a lifelong aversion to anything green.

A recent "New York Times" story clarified the brave new age of young adulthood: It looks a lot like childhood.

My grandmother meant the world to me. She took me in for a while after my parents separated, and gave me an allowance that we kept under wraps. She provided guidance when I needed it, and shared family secrets my parents either weren't privy to or were unwilling to divulge. She was the anchor to my first 27 years of life, and nearly a quarter of a century after her passing, I still feel the depth of the bond we shared and the indelible imprint she left on me.

For almost a quarter of a century we've advocated the wisdom of David B. Wolfe author of Serving the Ageless Market, Ageless Marketing, Firms of Endearment and Brave New Worldview. In June, I published the first of a series of articles reflecting David's thinking. This is the second article.

In a world that's seemingly entirely online, it has to hurt to hear, again and again, you're just no longer "with it." And when that feeling of powerlessness extends to your ability to seek out your next job, it's more than just a minor grievance; it's a matter of vital importance.

Imagine you're a salesperson at a senior living community, and your customer is about to walk in the door. How do you avoid giving a typical, canned sales pitch? You know: "Here's the living room, here's the dining room, here's the washer/dryer, over there is the pool" - basically ticking off the features like a real estate agent.

Aging in Place is a growing trend that is driven by the fact that older Americans want - and sometimes need to remain in their homes as long as possible. This trend is quickly becoming mainstream and has implications for several industries from housing to technology, health services, and financial services.

Andrew Hutchinson writes in 3 Notes on Being More Human and Building Your Brand in Social Media: "Whilst more people are embracing creativity and experimentation, there are some things that we've learned that are universally true, some aspects that, regardless of the medium, will remain influential in success. Those elements are human factors."

How do you sound when you describe your retirement community to prospective residents, their children and the media? How do you talk about what you do with those people you are already serving?