Newsflash Baby Boomers and Gen Xers: you have more in common with Millennials than you think. At least when it comes to bargains.

As Female Hispanic age cohorts continue to grow and currently represent 18 % of the total 2016 U.S. female population, according to U.S. Census Bureau figures, so do their share of wallet and extraordinary influence on the Health and Beauty Care (HBC) market. Nielsen's recently published report Latinas 2.0 details that in 2016, the total indexing averages among Latina consumers of HBC product lines surpasses the indexing of White Non- Hispanic shoppers in specific product lines including Cosmetics, Women's Fragrances, Grooming Aids, Ethnic Beauty aids among others. However, beyond the quantitative data, what other criteria are driving HBC categories by …

Millennials want a lot: a job that absorbs and challenges them, flexible working conditions, ample recognition of their contribution, and a role in which they can make their mark as individuals.

We continue to see online shopping increase its share of overall shopping dollars year-over-year against traditional brick and mortar. Retailers have been adapting to this shift through a variety of strategic initiatives, mainly driven by the continual integration of a seamless online/offline purchase continuum. However, as we look more specifically at what categories of purchase items are shifting to online, we see that not all categories are shifting online.

Born after the mid-1990s till early 2000s, Generation Z is the first "digitally native" group to grow up not knowing a world before cellphones, smartphones and other digital devices. But a National Retail Federation study found that 67% of Generation Z shops in a brick-and-mortar store most of the time with another 31% shopping in-store sometimes, indicating that 98% of Gen Z shops in store.