Lessons learned at the Culture Marketing Council's inaugural conference

As a marketer, you connect consumers to your brand, so you manage creative and messaging. To reach consumers, you manage different marketing channels. To return your investments, you measure performance by channel. To protect your brand and your consumers, you manage data and privacy. And, to enable it all, you adopt technology. Then, you optimize and prioritize.

In mid-March, Dick's Sporting Goods CEO Edward Stack expressed pessimism about his company's prospects soon after announcing that Dick's would stop selling assault-style rifles and high-capacity ammunition magazines after the Feb. 14 shooting in Parkland, Fla.

This is the era of personal brands. From LinkedIn to Twitter to Instagram, you can define your own unique niche and specific value to stakeholders, finding creative ways to deliver on the experiences promised by your brand. To craft just such an experience, you can select which platforms to use and customize the interaction based on the individual nature of each platform.

Every now and then, you might find yourself wondering how you ended up someplace. Sure, with GPS and Google Maps it's harder to get lost than it used to be, but it still happens. It can happen, too, in the world of marketing. There are tools, data and channels to help move a message from point A to point B, but sometimes you might still lose your way.

Companies must prioritize consumer engagement and retention to grow in today's healthcare market. There's no better way to do this than by speaking to consumers in their preferred languages.

Color has a deep and often subconscious effect on our behavior. As a result, how you use color in your business can affect the success or failure of your business.

Let's talk data, measurement, and experiential marketing for a moment.

In the middle of May, the U.S. Supreme Court struck down the 1992 federal law that effectively banned commercial sports betting in most states, opening the door to legalizing an estimated $150 billion in annual illegal wagering on professional and amateur sports. As states contemplate their go-to-market strategies, bettors will soon have myriad legal options, beyond Las Vegas casinos and offshore wagering operations, leaving lots of "footprints" along the way.

In a major move, it was announced that Fox Sports has acquired the rights for both the Spanish-language and English-language Club Tijuana home games in Liga MX, the top level of the Mexican football league system, and Copa MX, the venerable Mexican football cup competition. As a result, both Fox Sports as well as Fox Deportes will be broadcasting games this summer after the World Cup.