Data marketplaces have eliminated segments en masse, but it's hardly cause for alarm.

The tremendous energy brands now put into tracking and intercepting prospective customers raises the stakes on relevant, compelling communication.

Everyone agrees data drives ROI, but there is still work to be done on when, why and how to apply it.

If you're running your company like most businesses out there, you may be thinking about brand authenticity all wrong.

Lessons include "don't forget where you came from." Walmart is bolstering its e-commerce offerings, but hasn't let up the gas on actual stores.

An agency search is not justification for clients demanding that agencies jump through unrealistic hoops.

"Every brand is out there trying [to work with the Latino community], and very often they need some guidance," says HHF CEO Tijerino.

"Zombie" brands, too brain-dead to forge their own identity, fail to realize that the inability to differentiate themselves is the path to decay.

Amazon's increasing importance to marketers includes its direct connection between search and sales.

Companies can learn a lot about multilingual, multicultural marketing from the world of professional sports.