What can brands -- and candidates -- learn from this 2018 youthquake?

While defaulting to Facebook's proprietary, free solutions may be preferable for advertisers with basic needs, what can others do?

There are a lot of ways to create a brand experience that's so incredible consumers can't wait to let other people know.

Google is auto-generating machine-written ads for its unwitting customers -- and billing them for the pleasure. If the ads weren't terrible, this might not be so bad.

Thanksgiving has grown legs, with Friendsgivings, and other "giving" events filling consumers' social calendars all October and November long.

DTC ads do play an important role in fostering the doctor-patient conversation around treatment options -- but TV spend may not be the best choice.

Women are less likely to be aware of the programs the SBA and other similar small-business support organizations offer.

E-commerce has opened up a vast new landscape, which can be overwhelming for marketers determining what aspect to focus on.

One of the more unusual ways of becoming a celebrity today is by becoming a gamer, like streamer Tyler "Ninja" Blevins.

Maintaining brand consistency across multiple channels in multiple languages is important -- but can be challenging.