If there was ever a site that was begging for a redesign, it was Reddit.

The billboards on Sunset Boulevard in my hometown of L.A. have always been prime real estate. From the hand-painted signs of yesteryear to today's blacklight, multidimensional flights of fancy, people want their films, albums, and faces up there. And they will pay a premium for it, even after digital and social media have changed almost every other part of advertising and promotion.