Prime Day success comes as a result of tapping customer data for targeted engagements and establishing relationships that extend beyond a sale.

The idea of "Modern Americana" recognizes the value of traditions both old and new, and acknowledges the diversity of experiences that exist today.

Herein lies the challenge of any good brand name - for it to be truly valuable, it needs to become ubiquitous.

If someone has all four of these attributes, the chances are that they'd make a marvelous marketer.

At the beginning of July, Colgate-Palmolive announced plans to acquire a minority stake in eye contacts startup Hubble. This is just the latest example of how established CPG companies are taking major steps to compete with disruptive startups.

Most of today's CMOs understand the importance of breaking down organizational silos in the quest to build a modern marketing organization, one that can keep pace with the ever-evolving consumer. But knowing where to start is another matter altogether.

I received an interesting call from an agency client requesting ads run only on publisher sites that have implemented ads.txt. To date, the focus of advertisers and agencies around ads.txt has been buying ads from partners listed as "authorized sellers or resellers."