Friction can provide those moments that create genuine human experiences, which can drive customers' decision-making.

To get the best results for the lowest possible cost, it's important to understand how Facebook's algorithm optimizes.

For one, brands can adopt the ANA's Gender Equality Measure (GEM) scoring system, used to quantify consumer reactions to the treatment of women in ads and programming.

One of the benefits of digital media is its ability to track conversions, online and offline. But too often, results are accepted, not challenged.

Speaking is the new typing - and if consumers have their way, a whopping 50% of all search queries will be voice-based by the end of next year.

It’s hard enough to get front-line employees to buy into brand messaging when you’re running one company. Make it two, and the potential for chaos skyrockets. IBM and software firm Red Hat are facing this challenge after the pair signed a $34 billion deal. While headlines focus on the magnitude of the financial transaction — the deal is IBM’s largest acquisition ever — it’s the merging of corporate identities that promises the most upheaval. Any companies considering a merger are undoubtedly aware of countless cautionary tales. One of the most notable failed unions occurred back in 2000 when …

Blindly tapping a musical zeitgeist without giving it deeper thought could easily backfire. Here's how to do it right.

How can you make sure your partners are powered up to do the best they can in telling your brand story?

Overall, economic storm clouds appeared in late Q4 '18 and clearly provided a darker context for the data.

A marketing and sales association is giving out an award for corporate social responsibility (CSR). Does that mean focusing on CSR is really good marketing?