Can you win against the behemoth? Don't consider this from the angle of win-lose; recognize Amazon for the partner it can be to ecommerce companies.

As the use of machine learning has grown, so has its reputation -- including expectations that can be overblown or even inaccurate.

I've never seen one tactic make or break success in marketing. Instead, it's usually one of these three things.

There's still opportunity for marketers to secure Gen Zers as repeat customers, despite their tendency toward brand disloyalty.

Building a successful brand with cannabis will hinge on all the best practices of branding and new product development.

Amazon Cash allows consumers to purchase products on Amazon without having to use a debit or credit card.

Boomers are planning well in advance to take four to five leisure trips in 2019, and they will spend about 20% to 50% more on these trips than Gen Xers.

The new CEO skillset will include a passionate, entrepreneurial style of leadership and an innovative, "outside-in" mindset to boost growth.

It's unfortunate that, despite a wide range of factors, CMOs usually bear the brunt when companies miss lucrative growth targets.