• DIRECT-TO-CONSUMER BRANDS
    Hidden Danger To D2C Marketing: Fake 'Lookalikes'
    "Ghost profiles" set up by fraudsters are designed to generate fake traffic, despite happening within supposedly safer walled-garden social media.
  • CANNABIS
    5 Ways Marketers Can Thrive In Highly Regulated Industries
    Cannabis, pharma, alcohol, nicotine, and gambling industries follow tightly regulated marketing restrictions, so they must create compelling content for a targeted market.
  • STRATEGY
    Overcoming The Hands-Brain Divide In Agency Partnerships
    The hands-brain divide has limited the potential of many a company-agency relationship by relegating agencies to doers rather than thinkers.
  • STRATEGY
    Lessons From The College Admissions Scandal
    What can brands do to help address the crisis in higher education exemplified by the cheating scandal?
  • HOSPITALITY
    Can Marketers Measure Influence Of Influencers?
    New product claims to turn influencers into a quantifiable, revenue-driving channel for luxury hotels.
  • MULTICULTURAL
    Diversity Delivers Innovation
    As the populace becomes more diverse, the companies that reflect that diversity will have the edge over those that don't.
  • METRICS
    Return Beyond Reach: Solving The Marketing ROI Riddle
    Reach alone does not drive business forward. Being more impactful to fewer people and driving a greater conversion rate may be significantly more valuable.
  • SPORTS
    Rethinking Arenas Of Future: Sports Book Meets Epcot Meets Top Golf?
    Future options may include on-site sports gambling in VIP lounges replete with digital kiosks and banquettes with built-in interactive tablets.
  • CANNABIS
    Cannabis: 'Biggest' Not A Brand Strategy
    Cannabis companies can learn from the lesson of Pets.com's failures in the dot-com era.
  • GLOBAL
    Gen Z's Retail Eye: They Love Brick-And-Mortar Shopping
    For Gen Z, retail and ecommerce shopping complement each other and accentuate the shopping experience.
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