"Ghost profiles" set up by fraudsters are designed to generate fake traffic, despite happening within supposedly safer walled-garden social media.
Cannabis, pharma, alcohol, nicotine, and gambling industries follow tightly regulated marketing restrictions, so they must create compelling content for a targeted market.
The hands-brain divide has limited the potential of many a company-agency relationship by relegating agencies to doers rather than thinkers.
What can brands do to help address the crisis in higher education exemplified by the cheating scandal?
New product claims to turn influencers into a quantifiable, revenue-driving channel for luxury hotels.
As the populace becomes more diverse, the companies that reflect that diversity will have the edge over those that don't.
Reach alone does not drive business forward. Being more impactful to fewer people and driving a greater conversion rate may be significantly more valuable.
Future options may include on-site sports gambling in VIP lounges replete with digital kiosks and banquettes with built-in interactive tablets.
Cannabis companies can learn from the lesson of Pets.com's failures in the dot-com era.
For Gen Z, retail and ecommerce shopping complement each other and accentuate the shopping experience.