Here are a couple of tips to gauge the real efficiency of national versus local media and, in turn, focus on people who will actually buy from you.
In marketing, being optimistic is essential --- but something is almost guaranteed to go wrong with nearly every campaign.
Large-scale virtual meeting attendance has multiplied tenfold in some cases, with many attendees signing up just days in advance.
The incessant melodrama of schedule shuffling -- accompanied by rumors of harsh penalties for teams that violate safety protocols -- has only fueled interest.
User-generated content (UGC) captures an authentic intimacy no other creative format can match.
Tracking comments is the most effective way to measure your influencer marketing campaign.
What can marketers learn from this McDonald' promotion, which brought a ray of hope to gloomy restaurant predictions?
If intuition favors the familiar, it's time to "dissent" like RBG and search for ideas that are truly original.
Over three-quarters of American internet users aged 13+ years listen to music via streaming, signaling new opportunities for brands to innovate with audio.
What name -- Asian American? Asian? Country of origin? -- do Asians living in the U.S. prefer to be identified by?