• STRATEGY
    How To Stop Selling To People Who Will Never Buy
    Here are a couple of tips to gauge the real efficiency of national versus local media and, in turn, focus on people who will actually buy from you.
  • STRATEGY
    Preparing For Worst-Case Scenario Can Bring Marketing Success
    In marketing, being optimistic is essential --- but something is almost guaranteed to go wrong with nearly every campaign.
  • STRATEGY
    Virtual Meetings As Marketing Tools
    Large-scale virtual meeting attendance has multiplied tenfold in some cases, with many attendees signing up just days in advance.
  • SPORTS
    Competitive Integrity Vs. Melodrama: NFL's Marketing Win-Win
    The incessant melodrama of schedule shuffling -- accompanied by rumors of harsh penalties for teams that violate safety protocols -- has only fueled interest.
  • STRATEGY
    3 Ways UGC Will Change Advertising
    User-generated content (UGC) captures an authentic intimacy no other creative format can match.
  • SOCIAL MEDIA
    Influencer Marketing Insights Live In Social Media Comments
    Tracking comments is the most effective way to measure your influencer marketing campaign.
  • STRATEGY
    Great Marketing Recipe: Teens Devour Travis Scott Meal
    What can marketers learn from this McDonald' promotion, which brought a ray of hope to gloomy restaurant predictions?
  • STRATEGY
    What Marketing Strategists Can Learn From RBG
    If intuition favors the familiar, it's time to "dissent" like RBG and search for ideas that are truly original.
  • STRATEGY
    Developing Audio Strategy Is Critical For Brands Today
    Over three-quarters of American internet users aged 13+ years listen to music via streaming, signaling new opportunities for brands to innovate with audio.
  • MULTICULTURAL
    Marketing To Asian Identity, Not Assumptions
    What name -- Asian American? Asian? Country of origin? -- do Asians living in the U.S. prefer to be identified by?
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