Brands and agencies looking to shift from data chaos to clarity should prioritize three things. For one, streamline data sources.

Once separate, these forces now work in harmony to create personalized consumer experiences that resonate emotionally and deliver measurable business impact.

Consider AI's impact on marketing, along with changes in SEO and user behavior.

Businesses that embrace authenticity and willingness to take a stand on important issues could emerge as the true stewards of trust in the 21st century.

A year ago, research found that only 10% of companies were able to create value with generative AI -- which means 90% failed.

When you're confident you've maxed out efficiency on those channels, it's time to lay the groundwork for performance branding.

Human influence based on emotions, experience and trust can create connections that go a lot deeper than what a brand can sell.

Now is the time to start planning for next year's big game.

AI is only as good as the data you feed it. While off-the-shelf models can produce impressive results, the secret behind ready-for-prime-time work is training.

Alignment isn't a one-time fix you can achieve with a single meeting, model, or initiative. And it doesn't mean eliminating tension between the teams.