Choosing agencies based on price instead of performance means choosing agencies that aren't incentivized to optimize.

AI is only as good as the data you feed it. While off-the-shelf models can produce impressive results, the secret behind ready-for-prime-time work is training.

As consumers delegate more tasks to AI -- like shopping, research and decision-making -- AI itself is becoming the consumer.

Seamlessly integrated into users' daily lives, Alexa has potential for ad placement -- if spots are used appropriately.

Brands and agencies looking to shift from data chaos to clarity should prioritize three things. For one, streamline data sources.

With conversations happening more behind closed doors, brands need to create content that sparks engagement.

Campaigns that combine brand building with performance marketing, with a 60:40 ratio, are more effective.

Creators are showing brands how to build stories that start on social media and seamlessly extend into paid media, ecommerce, events, and beyond.

Instead of increasing efficiency and opportunity, oversaturation is leading to fragmentation, inefficiencies, and diminishing returns.

Brand marketing introduces the brand and its value, paving the way for performance marketing to target and convert customers.