SEARCH
by John Morabito on May 30, 12:46 PM
For example, TikTok is already being used as a search engine by 40% of Americans-and that number jumps to 64% for Gen Z.
ARTIFICIAL INTELLIGENCE
by Shirley Marschall on May 29, 2:08 PM
Let humans have their own web. Let bots optimize each other into oblivion.
STRATEGY
by Megan Boveri on May 28, 2:46 PM
Protect marketing as a strategic investment. It's tempting to view marketing as an expense, but history tells a different story.
INFLUENCER MARKETING
by Liv Allen on May 27, 11:12 AM
Should newsfluencers stay in their lane because they aren't bound by journalistic ethics, or is there value in everyday voices decoding complex issues?
MOMS
by Maria Bailey on May 23, 2:33 PM
In a study, 70% said they're worried about how tariffs on toys will impact their holiday shopping.
ARTIFICIAL INTELLIGENCE
by Shirley Marschall on May 22, 2:31 PM
AI powers our search engines, shopping feeds and social scrolls. And the more it anticipates our needs, the more we let it steer.
SOCIAL MEDIA
by Todd Sommers on May 21, 1:31 PM
TikTok isn't just for Gen Z anymore. A wave of older adults-creators in their 50s, 60s, and 70s-is reshaping the platform.
WEBSITE STRATEGY
by Mat Zucker on May 20, 1:47 PM
It's your 24/7 brand ambassador, a high-traffic destination -- and, for many visitors, the second-most-viewed page.
STRATEGY
by Suzanne Schwartz on May 19, 1:26 PM
The concept of phygital experiences is rooted in the idea that customers no longer differentiate between online and offline interactions.
SOCIAL MEDIA
by Christophe Jammet on May 16, 2:52 PM
While not all brands have embraced BlueSky yet, notable early adopters include Netflix, Hulu, and NPR, all actively engaging with the platform.