If brands shift their focus to outcomes and experiences, they'll see that they can easily appeal to older consumers.

Social media advertising is no longer the golden ticket. The evolving landscape has made it reputationally and financially risky.

Unemployment drives spend, while who gets paid decides what gets bought.

If Apple used privacy to differentiate itself from surveillance-heavy rivals, good. Let's compete on who can be less creepy and more transparent.

Research shows that just over half of CFOs feel neutral or skeptical about marketing, and 30% don't see CMOs as critical to their company.

For example, the older cohort often has a harder time keeping up with digital delivery of sports content.

Growth opportunity presents a compelling case for financial services sector to invest in building strong and trusted relationships with the Latino community,

AI now mediates what shows up in a product search, which services are pre-vetted for a business buyer, and what loyalty incentives are triggered.

Marketers can learn some lessons from a recent change in the world of baseball.

It's called rapidskilling: Inhale knowledge, weaponize it, discard when commoditized, repeat.