For one, CMOs must determine how to define and reach an audience that is both broad and highly targeted,

Don't just ask: Does this messaging sound on-brand? Ask: Do our actions back this up?

In the rush to build sky-high, we're ignoring the most critical element: the foundation.Think of data governance as the blueprint for your foundation.

Viral music, repeat viewing, and parental amplification prove that the next big franchise will be built on family fandom.

Short-sighted strategy: YouTube gets 96% of Hispanic marketers' spend, but only 21% of TV time of Spanish-speaking audiences.

CMOs confront pressure to build brand and business together - a duality that demands they develop the flip sides to their specialties.

Corporate social content often dies in the same place it's born: the approval chain.

People don't engage simply because a message matches their job title or age bracket. They engage when a message resonates.

Among the creative, tech-forward solutions: Pause-screen takeovers; the comeback of QR codes.