With reformulations, new product lines and digital-first engagement, Kimberly-Clark can reverse the lack of consumer confidence.

For example, pressure-testing is when we get AI to play devil's advocate.

The true story is convergence -- the merging of linear and streaming into one continuous video ecosystem.

Originally, brands were controlled by their creators, and consistency was the key to their success. That's not necessarily the case now.

The opportunity to build high-performing, borderless marketing teams is here, but capturing that value requires intent, not inertia.

We find too many look-alike aspects when we try to use AI for visual creative tasks. The lack of a human touch is all too apparent.

For a great first-party data strategy, brands and agencies need to prioritize their data acquisition strategy.

Digital media is the duct tape of marketing, which keeps things together when the pressure hits.

If you suspect your marketing is underperforming, stop asking how to reach more people. Start asking how to earn more trust.

When your message appears alongside content consumers already trust, you're not just reaching them, you're respecting their context.