by Amy Corr on Apr 4, 4:45 PM
Breakfast is the most important meal of the day, and apparently an ideal time to target kids with an augmented reality campaign. This international campaign promotes "Rio," a 20th Century Fox animated film voiced by Jesse Eisenberg, Anne Hathaway, George Lopez, Jane Lynch and Jamie Foxx, among others. Eisenberg and Hathaway voice two rare macaws that are kidnapped by poachers.
by Amy Corr on Mar 28, 4:45 PM
Keep your fingers crossed for this fall's graduating class of the Creative Circus, an Atlanta-based school for students interested in a career in advertising. Students David Ma and Deanna Director started a side project last year to bring "Mad Men" actor Jon Hamm to speak at their graduation this fall.
by Amy Corr on Mar 21, 4:30 PM
Ari Elkouby, Associate Creative Director at Proximity Canada, was tapped as a judge for Applied Arts' 2010 Interactive Awards issue. Simply put, Elkouby was one of ten judges who decided which interactive work made the cut inside Canada's visual communications awards issue. More than 40,000 creatives throughout Canada read Applied Arts. When the time came for a bio and picture of each judge for the March/April issue, Elkouby took a nontraditional route that hopefully inspires future creatives looking to make the book.
by Amy Corr on Mar 14, 3:15 PM
Leave it to subscription music service eMusic to project concerts of up-and-coming artists on buildings in New York, Atlanta, Los Angeles, Chicago, Miami and Austin.
by Amy Corr on Mar 7, 2:30 PM
You begin by recruiting James Lipton to interview a motley crew of people and animals, both living and dead, for casual conversation and an answer to the question: What's the plural of Prius?
by Amy Corr on Feb 28, 4:15 PM
A 24/7 TV channel of nothing but revolving rotisserie chicken? That's a reality -- if you live in Canada.
by Amy Corr on Feb 14, 4:45 PM
To promote its Windows 7 phone, Microsoft brought ito life its personalization feature, in the form of shadowboxes (those glass-covered display cases) featuring dolls hand-sewn to resemble 60 national bloggers.
by Amy Corr on Feb 7, 4:30 PM
They say everyone's an ad critic, especially when it comes to Super Bowl ads. This morning, I checked
by Amy Corr on Jan 24, 4:01 PM
A goodwill initiative from Happiness Brussels reminds me of SapientNitro's Great Twitter Secret Santa campaign from last year. The campaign matched a Twitter user with someone they follow on Twitter who also follows them. Since most tweeters don't always know their followers personally, this campaign served to make the online relationship closer through a gift exchange. Similarly, Happiness Brussels paired people worldwide with complete strangers for a little gifting action.
by Amy Corr on Jan 17, 3:30 PM
When I think of state lottery ads, I envision quirky, outlandish scenarios, like what's hiding inside Santa's beard, a lotto winner who outgrows the underground confines of the New York City subway system, and scratch-off flakes posing as wintry snowflakes. And bunnies. Who can resist bunnies? So imagine my surprise when I saw ads for nanotechnology and sustainable fuel projects, each funded by the Oregon Lottery. It's no secret that state lotteries fund various statewide public health, public safety and education services, but it's less common to see these services promoted alongside lottery playing. Consumers are more likely to recall …