A third of Americans believe they already have 5G mobile phone connectivity, even though there currently is only relatively limited and spotty 5G coverage in the U.S. The finding is part of a digital
media "knowledge test" conducted by Highspeedinternet.com to understand the current sophistication of American consumers about all things internet. Not surprisingly, American consumers flunked.
While traditional media will continue to lag overall economic growth, total ad and marketing expenditures will keep pace with it globally and will actually outpace it in the U.S. through 2023,
according to the latest edition of PQ Media's Global Advertising & Marketing Revenue Forecast 2019-23. The big story, of course, is the accelerated growth of digital media and marketing expenditures
-- although PQ projects that will begin to come in line with overall economic growth by around 2023.
Ecommerce advertising has increased by 115% year-on-year and Amazon is the main beneficiary, according to new research from Marin Software, covered in "Netimperative."
New research indicates brands may be better off if they don't tell stories -- especially if they've got an exceptionally good product.
Purchasers of chocolate vs. candy are often quite different people.
Ownership of smartphones has jumped 25% among American teens and 70% among tweens over the past four years, giving the young cohorts unbridled access to digitally connected content, and also impacting
the time and attention they spend with media. That's the top line from public advocacy group Common Sense's latest "census," a report on tween and teen use of screen-based media in America.
The TV industry has always had big events, confabs and stunts designed to create some early buzz for upcoming series, and given the role that super heroes, sci fi, and fantasy have played in
programming development in recent years, it's probably no surprise that Comic Cons have emerged as a Mecca for new TV show launches. In this week's edition, I analyze the role the major comic cons are
having on TV buzz.
Only six of the 101 networks tracked increased their reach in the last five years, with the NFL Network gaining the most.
The buzz in the ad trade press may be about brand marketers shifting to shorter-form units, especially for digital video buys, but a new study from direct-response TV ad research company DRMetrix
shows that when it comes to "brand-direct" advertisers, the trend is in the other direction. Forty-five-second units in particular have been on the rise, jumping 584% in 2018, and an average of 245%
annually for the 2015-2018 period it analyzed. While some long-form ad units -- including :90s and :240s -- ebbed in 2018, the overall trend is longer-form.
Forrester has a dire warning for the CMO. As many brands ditch the title, its researchers suggest that 2020 will be the year in which CMOs collectively prove their worth or face extinction, according
to "Campaign."
Two-thirds of ad execs believe there currently is too much focus on direct-to-consumer brands, but about the same percentage believe D2C brands are leading the ad industry in their innovative
approaches to media. Those are the top-line findings of a new industry study fielded by Advertiser Perceptions, which will present them in detail during a webinar this afternoon.
Depending on the product category, sponsored listings can improve consumer search effectiveness and increase conversion rates and marketplace profit, Columbia Business School research finds.
Study: Pet owners are the new parents, and young people especially see pets not as a luxury, but as a necessity to splurge on.
AA and Warc have upgraded UK ad-spend growth by 0.4% to reach a predicted 5% this year. Mediatel reveals that "stellar" growth in online spending is behind the upward revision.
Digital ad spend is soaring, but only a quarter of campaigns are measured for brand impact. What gives?
With "free" in the name, it's no wonder that cage-free was the golden child of the grocery store. People had no idea that cage-free eggs come from hens that live their entire lives indoors.
I t developed longer-form branded content with a three-part series about player Josh Jacobs and his road to becoming a running back for the Oakland Raiders in 2019.
Less than half of the Gen Z audience is regularly watching BBC tv, and Netflix penetration is more than twice as high as iPlayer.
Consumers ages 55 and over do not want boring brands. According to research from Brilliant Noise, featured in Campaign, 70% in the age group want "sexy" and:'inspiring" brands.
As part of the deal, Kantar will be spun out of WPP and placed within a newly created 60-40 joint venture with WPP holding the minority stake.
Rajar figures show that the BBC Radio 2 breakfast show is still the most popular in the country but with just under 8m regular listeners, its audience has dropped by around a million year-on-year.
"The Guardian" points out that over the same period, the number of people who listen to podcasts has risen from 6m to 8.4m.
Spending on global sports rights has doubled over the past six years and now accounts for just over a quarter of all budget spend on content globally, according to research from Ampere Analysis
covered in "Netimperative."
"Love Island" host Caroline Flack has taken over from Kim Kardishian to become the most dangerous tv celebrity to search for, according to research from McAfee. "The Independent" reveals the
television show presenter is the most likely celebrity to have search results infiltrated by rogue operators eager to attract unsuspecting web users to their malware-infested sites.
A survey by Episerver has seen nearly one in three B2B marketers admit to giving a poor digital experience to customers, "The Drum" reports.
The BBC accounts for 29% of search results for Brexit news. "The Guardian" comes in second with a 12% share, according to Searchmetrics research covered in "Press Gazette."
The milestone aims to show it is possible to achieve quantum speeds in a real-world system. In a research paper, Google scholars explain how the Google AI Quantum team developed a 54-qubit processor
that performs a target computation in 200 seconds. They estimate the world's fastest supercomputer would take 10,000 years to produce a similar output. It's not clear how this computer would benefit
the ad and marketing industries, or whether this development is the reason Google has invested millions and recently committed to investing $2 billion to offset energy use.
Google and Facebook will account for 68.5% of the UK digital advertising market this year, reveals eMarketer, which has upped its forecast for 2019 for the two from 63.3%.
That is what the eMarketer researchers reckon is behind the duopoly hitting a 68.5% market share this year.
With AT&T (WarnerMedia) ramping up the buzz for the 2020 launch of its HBO Max OTT spin-off service, the equities research team at UBS created a nifty chart for organizing the relative positioning and
price vs. ad market models of the major SVOD and AVOD services to date. Like HBO Now, HBO Max clearly is going after the ultra premium part of the marketplace and for the broadest possible subscriber
base.
Time spent by the average American with digital media continues to climb, mostly as a result of increased access via mobile devices, according to a compendium of digital media usage stats released
Monday by the Interactive Advertising Bureau as part of a stage-setter for the simultaneous release of its first half Internet Advertising Report.