Noting that two of the category's biggest players -- Netflix and AT&T -- already are spending about $1 billion each annually to market their SVOD (subscription video-on-demand) services direct to
consumers, a new GroupM Business Intelligence report makes the case that SVOD marketing "could spend incremental billions on advertising each year."
Beauty advertising, long associated with glossy magazines like Conde Nast's 'Vogue' or heavy TV ad spending, has begun shifting quickly to other forms of media -- especially digital, according to
just-released estimates from Publicis Media's Zenith unit. TV's share of the beauty ad category, which dipped below 50% of budgets for the first time in 2016, will decline to just over a third of the
category's ad spending in 2021, according Zenith's revised Beauty Advertising Expenditures Forecast. While declining precipitously, that's still a much higher share of beauty category spending than
Zenith's estimates for TV's share of total ad spending for all categories in 2021: 27%.
Better than a prime-time soap spot? Early morning and daytime slots get a nod from researchers.
There was some interesting math in what The Trade Desk presented to investors, analysts and the press in last week's Q3 earnings release. No, not its actual earnings, which remain healthy despite
some tepid international growth, but in the dimensions it uses to describe the ad experience the average consumer is exposed to daily.
In a new report, the agency notes there has been a shift in beauty spending in recent years as magazines and television -- traditionally favored by brands-have lost audiences to the internet.
Gen Z wants to know "what real people think before making a purchase," says Kantar.
Depictions of teen girls as vapid, materialistic, mean or awkward have compelled them to seek out more empowering role models on social media.
WMG research says content is becoming key to changing perceptions. Brand activism is now key.
Research from the World Media Group suggests brand activism is on the rise, requiring advertisers to align their content with a global cause or issue, "Netimperative" reports.
Nielsen Holdings is splitting into two companies -- one focused on marketing services and the other on media. As two publicly traded companies, Nielsen says, it will allow each business to grow faster
and more efficiently.
As of Oct. 28, Disney+ led with 44% awareness among U.S. adults, followed by Apple TV+ and HBO Max at 33% and 25%, respectively.
A recent benchmark report finds that 72% and 50% of B2B CMOs intend to increase spend on SEO and paid search, respectively, through year-end 2019.
If the membership of the Association of National Advertisers is representative, the ad industry remains reasonably diverse when it comes to gender, but still not so much when it comes to ethnicity --
especially at the most senior levels -- according to the 2019 edition of a periodic survey from the ANA and the Alliance for Inclusive and Multicultural Marketing (AIMM) that was released this
morning.
eMarketer reveals that 122% growth last year puts Amazon on course for a 10% share of US digital ad spend.
Executives of the top corporations in America have grown more cognizant of the online profiles of themselves and others, and they actively research those of colleagues and industry thought leaders,
according to findings of an annual study reported exclusively by Research Intelligencer. The study, the third annual corporate reputation report from online reputation management firm Qnary, also
found that LinkedIn has emerged as the go-to platform for staying on top of corporate reputations, by a margin of nearly two-to-one, over the next most used platforms: Google and Twitter.
Sleep Number, which produces adjustable and smart beds, was creating short-form videos that were getting -- at the most -- 2,000 organic views. It needed to ramp up awareness.
The connected TV ad market will expand 40% in the U.S. this year, according to new estimates released this morning by the statsmasters at eMarketer. The report projects CTV ad spending will expand at
healthy double-digit rates of growth over the next four years, reaching more than $14 billion in 2023
Content discovery network Taboola has been crunching the numbers and found the most engaged nation during the Rugby World Cup was beaten finalists, England. The player most read about was England
captain Owen Farrell, according to Netimperative.
Mediatel is reporting that AA/Warc figures suggest it will be a bumper festive season with a predicted GBP6.8bn due to be spent -- up 4.7% on last year's record high.
Using digital media to research the reputations of colleagues, other industry execs and/or thought leaders has become a common practice among America's Fortune 1000 organizations and LinkedIn has
emerged as the dominant place to do it, according to findings of the 2019 edition of an annual report from Qnary provided exclusive to "Research Intelligencer."
The key finding of Reach3 Insights' research on subscription boxes? Most people do like surprises.
More than half of consumers now expect a brand to respond to a crisis within an hour of it becoming public, while more than a third expect brands to respond within a half hour.
Research studies the "jobs-to-be-done" usefulness of products, since customers often buy products for reasons marketers have never thought of.
In case you missed the IAB's and PwC's first half internet ad revenue report webinar, you can watch it now (below). The presentation included a substantial preamble about shifting time spent with
media patterns and other macro factors leading into the revenue report analysis. It also included some exclusive sidebar commentary from special guest speak, GroupM Global President of Business
Intelligence Brian Wieser. It's worth watching again, if only for Wieser's comments.
Want behind-the-scenes use cases and insights from world's leading marketers using research to solve problems. Get a free digital copy here of the 2019 edition of "Insights That Work," an annual
compendium of the "top 50 most innovative" companies' solutions, including the likes of McDonald's, Royal Bank of Canada and others.
The equities research team at UBS has published findings from one of its so-called Evidence Lab studies, indicating strong intent among Americans to subscribe to Disney's new SVOD service Disney+, and
the most likely impact could be the cancelation of other SVOD services streamed online, including Netflix, Hulu and the ilk.
The stats show that emotional engagement is the key to a top Xmas spot, and that's why Elton John failed last year.
A report from the Institute of Fiscal Studies reveals there is good reason why millennials are not saving enough. According to "The Times," the study shows that millennials are struggling to get on
the housing ladder and at the same time, are not putting money away because of low wage growth and low interest rates.
More than one-third of restaurants operators have seen an increase in breakfast sales over the past year, according to study.
As the major media companies' SVOD war gets underway, a survey of American consumers conducted by Hub Entertainment Research indicates Disney+ may be the big winner, at least in terms of initial
subscription trial. The study, which was conducted before the service announced a free one-year trial for Verizon wireless subscribers, found 24% of U.S. consumers were likely (and 15% would
definitely) subscribe to Disney+.