The new arrangement will allow publishers to send custom content and advertising, the company says.
With school back in session in some parts of the U.S., merchants will see the highest back-to-school sales this Labor Day weekend, Shopify predicts. Independence Day brought in the highest sales this
year to date for merchants, with more than $138 million in merchandise sold.
The Royal Society of Public Health says the 'like' button is the most "toxic" feature of social media sites -- just behind notifications, which draw people back onto a social app, "The Telegraph"
writes.
When it comes to implementing and managing cross-channel video ad campaigns, Amobee, 4C and Adobe ranked as the most differentiated of 13 major platforms evaluated by Forrester Research, according to
the firm's just released "Cross-Channel Video Advertising Platforms" third quarter "Wave" report.
Gartner classifies visual search as an emerging technology, on par with results of an eMarketer survey suggesting that few consumers "regularly" use it.
Four years ago, HP started the journey by owning its own data. "Getting through legal and procurement took a full year." Then it took on email, "and pulled that one off; now we're pulling in most of
the digital media activation: DSPs, paid social, and paid search."
The Social Science Research Council is accusing Facebook of jeopardizing an existing data-sharing initiative.
CMO Tom Dixon noted at MediaPost's Brand Insider Summit: "We had low household penetration and low buy rates -- but otherwise, it was perfect."
The confidence top marketers have in the overall U.S. economy rebounded slightly in August after crashing in February, according to the most recent twice annual survey from Duke University's Fuqua
School of Business. That said, the current "optimism" index still is well below recent highs for the past several years.
More than a quarter of top marketers now feel it is appropriate for their brands to take a stance on politically-charged issues, according to the most recent in a series of twice annual surveys
conducted by Duke University's Fuqua School of Business. Currently, 26.5% of marketers responding to The CMO Survey say it political issues are appropriate for their brands vs. just 17.4% when it
began tracking the subject in February 2018.
Nearly half of senior marketers in the finance sector have said they expect to in-house more work over the next year, "The Drum" reports.
Securities firm UBS has compiled data from company reports and the trade press, noting that on average, the major broadcast networks all yielded double-digit CPM gains on healthy single digital
volume gains for prime-time sales.
It may be coincidental with calls for an ad boycott surrounding prime-time star Tucker Carlson's statements that white supremacy is a "hoax," but Fox's ad inventory plummeted this summer, according to
an analysis published by Wall Street equities firm UBS this week.
TV has reached a new tipping point, as more than half of all viewing is now accounted for by viewers 55-plus, according to an analysis of Nielsen data published by UBS. The report notes that the
demographic is "one that advertisers rarely seek to reach," and that it's composition of total TV viewing is up 36% from 2012.
Between 30% and 80% of location ad spend is being wasted due to inaccurate, poor-quality, and fraudulent location data, according to an analysis by data intelligence company Location Sciences.
Research from the7stars advertising agency shows that nearly two in three Brits now fear a no-deal Brexit will lead to a drop in disposable income as well as further drops in the value of sterling,
"Campaign" reports.
In the era of "peak TV," with more viewing choices available than ever before, it takes viewers longer to even become aware of a new series, much less start watching it. This makes effective on-air
promotion (still the best way to create such awareness) more important than ever. The broadcast networks' lack of effective new series promotion is stunning. In this week's edition, I return to the
subject, because it warrants being repeated over and over again, until the networks' listen.
In a week dominated by Hong Kong account deletions, research shows that fake news is very tricky.
The volume of programmatic ads that could be categorized as questionable -- explicitly malicious ones, in-banner video, and ones violating explicit quality criteria -- has fallen to its lowest
percentage since a leading cybersecurity company began tracking them five quarters ago. "We saw notable declines in the rates of malicious and in-banner video ads," Confiant says in its just-released
Q2 2019 Demand Quality Report, noting that in-banner ads "plummeted" to just 0.1% of the total ad impressions it tracked during the quarter, down from 0.45% in the first quarter, and two to three
times that rate in previous quarters.
Fox News Channel's "Tucker Carlson Tonight" show has seen a sharp drop in the average paid advertising time per episode -- but a higher unit cost per 30-second commercial -- according to media
research companies.
Johnson & Johnson's Band Aid currently is the "healthiest" brand in America, according to the 2019 edition of an annual tracking study by YouGov's Brand Index. Interestingly, all of the top 10
healthiest brands are relatively established ones, including the most relative newcomer, Netflix.
Out-of-home ad spending rose 7.7% during Q2 2019, according to an analysis of data from Kantar Media released Wednesday by the Out-of-Home Advertising Association of America. The second quarter
signals an acceleration of growth for the U.S. out-of-home ad industry, which posted a first-half gain of 7.0%, according to the OAAA analysis.
A poll of 600 influencer followers finds 70% trust influencers' opinions more than those of real-world friends.
Video marketing was cited as important to marketing strategies by 76%, followed by GDPR compliance, artificial intelligence, machine learning tech or services, experiential marketing and reactive
design.
MediaPost Sept. 9 will kick off a new "blended learning" course for advertising and media industry pros interested in learning about AI. The course, "AI for Marketing, Media & Advertising," combines a
self-administered MOOC (Massive Open Online Course) on AI taught by Coursera Founder Andrew Ng, with a weekly series of live online video discussion groups facilitated by Richard Zackon, an
advertising and media industry vet and expert on media research. In the following Q&A Zackon explains the inspiration for innovative approach to blended learning and what participants can expect to
get out of it.
Citing coverage of gun violence as their primary driver of trust in TV news brands, viewers rank MSNBC as their most-trusted TV news brand, according to an exclusive tracking study conducted by Brand
Keys for "Research Intelligencer." The current findings show MSNBC jumping to an index of 94% -- the highest of any TV news brand so far -- and up 14 index points from its year-ago level.
Citing renewed attention to gun violence as their primary driver regarding trust in TV news brands, viewers indicated significantly higher trust levels for MSNBC and much lower levels for Fox News and
President Trump.
Amid the heightened political turmoil and moves by the major social media platforms Twitter and Facebook to curtail state-sponsored disinformation, eMarketer has released data showing the impact on
Hong Kong's social media usage base. Based on eMarketer's estimates, Facebook is a far more significant source of information for Hong Kong's population.
When it comes to "leisure time" activities, advertising executives say they participate in them more than consumers do, according to findings of two separate studies asking each group how they spend
their leisure time.
Ad execs -- especially marketers vs. agencies -- feel they work as hard as the rest of the year during the summer months, though they work more from home, out-of-office and while on vacation. By
comparison, American consumers perceive their work habits change little during the summer.