Audience reach -- not engagement, conversions, followers, sentiment, traffic or clicks -- is the way so-called micro-influencers measure the success they deliver for a campaign or a collaboration with
a brand. That's the top finding of a global study of micro-influencers -- social media users with 10,000 followers or less -- released today by SocialPubli.
Brands lose about $235 million annually from unknowingly running ads alongside fake news, and in the upcoming 2020 presidential election $200 million will be spent on boosting, advertising and
deploying fake news, per a study that analyzes the direct economic cost from fake news. The report also estimates fake news has contributed a loss in stock market value of about $39 billion a year.
Cybersecurity company CHEQ conducted research with the University of Baltimore, which found that the epidemic of online fake news now costs the global economy $78 billion annually.
Editor's Note: This story incorrectly transposed the meaning of the chart and data reported by the Knight Foundation. It should be read as American high school students "disagreeing" more with the
statement, not agreeing more with it. We will publish a corrected version in the next edition of Marketing Politics Weekly.
Podcast advertising has been one of Policygenius' top customer acquisition channels over the past several years, helping it achieve "phenomenal growth."
Premium publishers' share of video ad impressions served has grown to 80% or more in recent quarters, according to an ongoing tracking report released today by Extreme Reach. The finding, part of its
third quarter 2019 "Video Benchmark Report," is derived from billions of ad impressions processed by its AdBridge ad server. While the data isn't necessarily representative of the entire video ad
marketplace, is nonetheless shows a positive direction for the supply of the digital video ad marketplace, as so-called "sub-prime" ad impressions from media aggregators appear to be waning.
U.S. women feel the strongest emotional connection with the e-commerce giant, ahead of Disney and Apple.
Universal created a week-long influencer campaign that began 14 days before the film's release, consisting of a real-time skit that mirrored its terrifying plot.
"Press Gazette" reveals that the Reuters Institute for the Study of Journalism has opened up applications for six fellowship positions. Applicants will need to detail the subject they want to
intensely research over a three-month period to stand a chance of winning a place on the programme.
For all the buzz surrounding shorter-length formats -- especially the six-second unit -- :30s dominate the share of digital video ad impressions served and appear to be trending upward. That's one of
the top findings of the latest quarterly edition of Extreme Reach's Video Benchmark Report, which shows the :30's share has grown from about a third of all impressions served in Q1 2016 to about
two-thirds in Q3 2019.
Streaming users are paying average of $22 per month for 2 to 3 services, but would pay $11 more to add services. Next to price, being ad-free and the content offered are the most-cited factors in
choosing services.
While television remains the No. 1 medium among America's youngest consumers (see related study in today's Research Intelligencer), the mobile phone increasingly is taking a greater share of American
adults time, especially when it comes to consuming news. Roughly six-in-ten U.S. adults (57%) often get news from their mobile devices now, more than twice the share that did so just a few years ago,
according to the latest installment of an ongoing tracking study of America's media habits by the Pew Research Center.
New academic research suggests the best way to measure children's media usage is a new construct called "constancy," a term its authors assert will replace the Big 3 c-words -- consumption, content
and context -- in understanding how media influences children. "Constancy refers to the ubiquitous and continuous state of connected screens in the lives of children and adolescents," Maryland School
of Public Health Professor Dina Borzekowski writes in the paper.
Generation Alpha, a new generational descriptor representing kids under 12, apparently have the same top media preferences that their Boomer generation grandparent and/or great grandparents had: TV.
Seventy-eight percent of Generation Alpha parents surveyed recently by an independent researcher for Domain.me said their TV still is their children's top media technology preference.
Many ill-informed consumers consider top-ranking to be an indication of the quality and validity of a site. A recent study finds some 51% of consumers sometimes feel misled by a website in search
results, and one in four consumers report feeling misled "often" or "always." During the holidays, there is typically a 20-30% increase in brand bidding as brands compete for the top spot.
Competitors, bad affiliates and other bad actors work to divert holiday shopping traffic their way, according to the report.
Three-quarters of ad execs would like to plan their TV and digital ad buys on an integrated basis, but only a fraction currently do so, according to findings of the "State of the Industry" report
released today by VideoAmp and Ipsos.
Its last three Christmas campaigns have been its least emotionally engaging, research shows.
Nearly two-thirds (62.6%) of senior ad industry execs on both the supply and demand sides of the business believe programmatic technology will be the underpinning of data-driven marketing in the
future, according to findings of a study released this week by the American Association of Advertising Agencies. The report, however, shows far less consensus about the implications for in-housing.
Snapchat's user base will jump 14.2%, ending 2019 with 293.01 million users worldwide, according to revised estimates released by eMarketer this morning. That's an upward adjustment of nearly 12
million users from the 281.27 million eMarketer projected for this year in its last forecast during the Q2 2019.
Analysis of longer time-shifted availability of network prime-time shows up to a week after the initial first airing may not be helping TV networks much.
While subscriptions are still the most common way to pay for news, younger adults are more likely to say they have donated to a news outlet.
Sparks & Honey's new report puts significant dimensions around the potential to apply so-called "precision data" toward consumer marketing, providing a framework for thinking more broadly about the
applications of precision data, including the sequencing of a consumer's DNA, to provide a wide range of products and services that go beyond medicine.
Survey from CarGurus shows that consumer intent to purchase electric vehicles is increasing, but concerns about cost and infrastructure remain.
Consumers are more likely to subscribe to Disney's streaming service than to Apple TV+, HBO Max, Peacock or BET+.
Major brands will eliminate jobs of professionals who can't prove their value with return on investment, Forrester Research predicted.
For a guy who began his digital marketing career blogging about wine, Gary Vaynerchuk has built a digital marketing empire worth hundreds of millions of dollars. He also has a side gig on YouTube
that generates him about $50,000 a month from advertising and selling products direct-to-consumers, making him one of the highest earners among YouTube's "digital marketing gurus," according to an
analysis released by Reboot Digital Marketing Agency.
To illustrate the relative role that paid media-based advertising has in the overall marketing mix, GroupM Business Intelligence analyzed a subset of some of the world's biggest marketers and came up
with "multiples" for their marketing-to-advertising ratios.
A consensus has emerged that first-party data -- especially the kind collected by digital publishers to identify their users -- is emerging as the logical replacement solution to digital 1.0's browser
cookies. Getting there is an ongoing process that will require some ingenuity and innovation. The truth is that we're in a transition period from one world to another, and the current marketplace is
more of a hybrid solution of browser cookies, when and where they still work, and efforts to organize a critical mass of publishers' first-party user identification data, which for all intent and
purposes, is a publisher-side cookie (even if he industry doesn't call it that).
"Campaign" reveals the John Lewis and Waitrose "Excitable Edgar" campaign has been beaten into second place by Very's "Pass The Parcel" Christmas advert for emotional engagement, according to research
from Unruly.
The lines are blurring between TV's role as a high-reach, long-term brand builder and a short-term targeted sales activation platform due to the growth of addressable TV households.
A clear majority of U.S. adults (81%) now believe the potential risks they face from companies' data collection outweigh the benefits.