Audiences have more choices than ever when it comes to streaming video services, and the video platforms shouldn't expect their subscribers to remain loyal.
An estimated 46 million turkeys will be eaten in the U.S. tomorrow, and one good reason to be thankful is they will cost about 4% less than they did in 2018. According to estimates for the American
Farm Bureau, the average cost of a 16-pound turkey will be $20.80.
Yes, Brits are worried by fake news but with so much quality journalism provided free, why subscribe?
Nearly two in three Brits are worried about fake news, YouGov figures show, but only 15% are prepared to pay for fact-checked journalism published by a reputable site, "Press Gazette" reports.
In study, 41% cited authenticity/transparency as their most important value for brand selection. That was nearly twice as high as sustainability, at 21%.
Although Hulu's recent advertising results seem to be accelerating, Bernstein Research is concerned about declines in subscriber average monthly pricing.
If you thought Big Data was big, just wait for the volume of data processing that will be created by the Internet of Things. Currently, more than 5 billion consumers interact with data every day,
according to an IDC estimates that are part of a new Georgia Tech report, "Digital Transformation and The Internet of Things," which projects that by 2025, that number will grow to 6 billion, or 75%
of the world's population.
When it comes to funding original programming, pure-play digital platforms don't yet rival a conventional TV producer and distributor like the BBC, but they're catching up. An analysis released today
by British media research and consultancy Ampere Analysis shows pure-plays like Facebook Watch, Netflix, Amazon and Shapchat are becoming significant players in funding or underwriting the development
of original series. This analysis, which only accounts for unscripted (reality TV, game shows, documentaries, etc.) shows greenlit in October, reveals they have become a significant factor in the
video programming pipeline.
Just 5% of "bargains" are good value as retailers cannibalise sales.
"Sky News" is reporting on the findings of research at the consumer organisation, Which?, that only one in twenty Black Friday "bargains" actually represents a good deal.
More than three-quarters of D2C founders say their company can go from idea to market in six months or less.
This "Research Intelligencer" chart visualizes the rapid growth programmatic has had as a share of the digital display, as well as the total digital advertising marketplace based on data released
today by Publicis Media's Zenith unit. The data, which are Zenith's worldwide estimates for 2012 through 2021, is derived from its just-released Programmatic Marketing Forecasts 2019, which also
provides country-by-country breakdowns of programmatic's rapid rise globally, as well as regionally.
"Campaign" is suggesting that privacy concerns may be behind a slowdown in the growth of programmatic in the UK. According to Zenith figures, 2019 growth will be down to 22% from 35% in 2018.
A Nielsen Norman Group study shows the weight of the image on the page drives people from one visual to another as they scan the patterns.
Dueling programmatic forecasts were released this morning by Publicis Media's Zenith and eMarketer. Either way, programmatic is now nearly 85 cents of every display ad dollar purchased in the U.S.
Third-party vendors are deluging the market with badly qualified, non-permission-based email lists, The CMO Council warns.
While the supply of TV gross ratings points has declined 31% (among adults 18-49), the cost of TV ad time rose 43% for broadcast and 45% for cable TV over a 5-year period from 2013 to 2018, according
to an analysis published today by Google. The analysis, which was part of a Google post promoting the emergence of what it calls "total TV ad ratings," and the role its YouTube advertising can play in
offsetting TV's audience erosion and ad price inflation.
Out-of-home advertising revenue rose 7% to $1.98 billion in the third quarter from the prior year, bringing the year-to-date total to $6.44 billion, according to data compiled by the Out of Home
Advertising Association of America. State Farm, Geico, McDonald's Apple, Amazon, AT&T, Anheuser-Busch, Coca-Cola, CBS and Comcast were the biggest spenders on OOH, a category that includes billboards,
street furniture, transit and place-based media such as in-cinema ads.
According to Kantar, this year's most effective Christmas ad is Aldi and its Kevin the Carrot campaign, "Marketing Week" reports.
The latest figures from eMarketer predict a growth of 6.2% in media advertising spending this year will be mirrored next year but will then dip below the 6% mark.
Global video gaming revenue is poised to rise 10% in 2019 vs. a year ago -- positioned to be the second-biggest media/entertainment business worldwide. But down the road things will get much tougher.
The current divisive state of partisan American politics is often compared to "team sport." Turns out, most Americans care far more about their favorite candidate than their favorite team, at least
where the Super Bowl is concerned. By a margin of more than three to one, Americans say they would prefer to see their favorite candidate win the Presidential election than see their favorite NFL team
win the Super Bowl.
About three-fourths of consumers say they didn't pay attention to ads on Facebook and Google-owned YouTube, although those levels have declined somewhat in the past year.
While total time spent with TV has been eroding for all Americans, it's been slipping faster among men than women, according to a just-released analysis of time spent with media by gender. The
analysis shows that while the total daily time spent with TV has fallen 6.5% since 2016 among women, it declined 7.2% among men. Moreover, women are much more active users of the medium to begin with,
spending about 12% more time daily with TV than men.
Bernstein Research analyst Todd Juenger expects between 106 million and 138 million subscribers in 5 years. He estimates Disney+ could pull in $1.6 billion to $1.9 billion in revenue in 2020 and $8.1
billion to $10.5 billion by 2025.
"Put yourself in the customer's shoes and consider the roadblocks, pain points, and motivations at each stage of the journey -- paying close attention to the transitions between each stage."
On the heels of a report from the American Association of Advertising Agencies asserting that the trend toward clients in-housing their programmatic media-buying has been "sensationalized," a new
study of some of the world's biggest marketers by the World Federation of Advertisers indicates that more than twice as many aspire to bring their programmatic media buys in-house than plan to
outsource it.
Instagram's decision to hide the number of likes its users' posts receive may be generating a stir in the press, but when The Manifest surveyed a representative sample of Instagram's users their
response was: meh! Actually, 55% said they didn't care one way or another, while 20% agreed and 25% disagreed with the social media platform's decision.
Figures from VC firm Atomico suggest British tech start-ups attracted a record GBP9bn in investment in 2019. City A.M. reveals that is almost as much as the entire investment in French and German
tech start-ups combined.
AOP and Deloitte figures show digital publishing revenues dipped more than 3% in the second quarter of the year, meaning that nine in ten publishers see growing non-publishing revenues as a key
priority, "Campaign" reports.