Xandr has added Bloomberg and Vudu as content providers to its Community premium media marketplace, and has released new research on consumer ad engagement.
The cost threshold is somewhat higher than recent research among all adults. Disney+ fared best among yet-to-come streaming services.
YouGov reported that of all Super Bowl campaigns, Avocados from Mexico was the only the top advertiser that drove purchase consideration one month after the Big Game -- for three years in a row.
A Horowitz Research study says 45% of Netflix subscribers "would consider cancelling their subscription" if networks like NBC, Fox and AMC "pulled their content from Netflix."
In this week's edition, I examine the strategies associated with the timing debuts of new programming on broadcast, cable and streaming. While some shows generate a considerable amount of buzz before
they premiere, others fly under the radar, which raises some obvious questions.
"Growth," and derivative words like "grew" and/or "growing," are the top words used by the management of the world's leading publicly traded advertisers when talking to financial analysts during their
earnings calls, according to an analysis of transcripts of calls with 35 companies spending more than $1.5 billion on advertising each annually.
Brands are looking to measure "share of sink" as voice services are used more often in bathrooms. The metric will help brands understand how, when and why consumers use voice assistants.
"The results for Instagram, Google, and YouTube are the most bullish, and spend intent on Facebook continues to slide, while Pinterest and Snapchat's outlooks appear more muted," according to the
report, which focuses on advertising trends to determine the rate of growth and where markets and agencies will spend their budgets. Three-quarters of respondents allocated more than 20% of their
marketing budgets to online marketing, compared with 74% from the April 2019 survey, including a record-high 37% who allocated more than 50% of their budgets to internet services.
Most big marketers continue to pay significantly higher rates of commission to their agencies for planning and buying digital media than "traditional" ones, according to just-released findings of a
new study from the Association of National Advertisers. The report, "Media Agency Compensation Practices," is based on a survey of 86 ANA members conducted in April by JLB + Partners.
More than two-thirds of advertisers (69%) have updated their media agency contracts within the past three years in response to concerns about transparency and alleged rebates in the media-buying,
according to findings of the Association of National Advertisers' just-released "Media Agency Compensation Practices" report.
it may come as a surprise, but Britons have been identified as the world's happiest online shoppers, "Mobile Marketing" reveals. Research from Google and Kantar reveals that an average of 79% are
happy with their customer experiences against a global average of 69%.
Traditional media still dominate spend, but various digital channels are seeing increases, while print continues to be targeted for cuts. Targeting -- geotargeting, but also behavioral and
transactional -- is a key tactic.
The programmatic digital ad marketplace appears to be stable amid signs of a potential economic downturn, but its expansion appears to be decelerating, according to monthly ad budget sentiment
tracking by Wall Street equities firm Pivotal Research Group. Analyzing the net difference among ad execs accelerating vs. those decelerating their ad budgets on The Trade Desk, the dominant
supply-side programmatic media-buying platform (see market share responses below) and a publicly traded one, Pivotal's tracking shows the net accelerating has eroded from 38% in May to 27% in August.
"We were promoting editorial coverage through paid channels, but didn't have any visibility into post-click performance," GTB's Nick Gentile tells "Marketing Daily."
"We believe 2020 will be the year that XR explodes into the public consciousness," Isobar's just-published "XR Playbook" asserts, even as it goes on to tick off a significant number of technological
and consumer adoption impediments that so far have impeded it.
PQ Media says growth will ramp up in 2020 and the years following, rising to $78.01 billion by 2023, with global consumer exposure to OOH advertising rising 0.7% through 2023 to 1.15 hours per week.
Directive Consulting, a global enterprise search marketing agency, will launch a full-learning management system that educates the user through practical templates, tools, approaches for SEO and paid
search, and conversion rate optimization. The company is on track to build out technology that will help enterprise companies focus on their brands.
In terms of potential brand boycotts, Senator Bernie Sanders curries more influence than any other leading U.S. politician, according to findings of a new Morning Consult poll. The poll found 26%
would "definitely" or "might" boycott a company's products or services if Sanders called for one. House Minority Leader Kevin McCarthy is deemed the least influential, with only 9% of American adults
saying they would definitely or might boycott a company's products or services if he called for one.
Forget the headline figures -- these are the two big questions found in IAB Europe's research.
It's no secret that linear TV viewing has been declining as American consumers -- especially younger ones -- shift to digital alternatives, but a new analysis from the equities research team at UBS
shows that even older TV viewers have begun eroding for the first time.
The retail cost of head-mounted displays is the No. 1 barrier to mass consumer adoption of virtual reality, according to the top-line findings of an in-depth extended reality industry report. The
study, "Industry Insights Report 2019-2020," just published by extended reality industry promoter and conference organizer VRX, found that the "lack of content" was a close No. 2 barrier for most
consumers, followed by the current size and design of headsets, the lack of consumer awareness, usability, and "motion sickness."
Growing interest in legal sports gambling could mean more potential TV viewers, according to a recent analysis.
Market research consultancy Reach3 Insights has appointed Melva Benoit as head of media and entertainment, a new role at the firm. Benoit, who has held senior research roles at Fox, NBC Universal
and Turner will lead Reach3’s Los Angeles office. Reach3 launched just over a year ago and has worked for clients including Johnson & Johnson, RXBar, Jagemeister, Cineplex and
Snapchat.
Vodafone is still the UK's most valuable brand but Deliveroo, Costa Coffee and BrewDog are growing at a faster rate than ever before. That is what the latest research from WPP and Kantar suggests,
according to Netimperative.
While many U.S. households are sticking with traditional cable or satellite packages, they are increasingly being supplemented by a variety of OTT services, including both SVOD (subscription
video-on-demand) and AVOD (ad-based video-on-demand) services, including Netflix, HBO NOW, Amazon Prime Video and Hulu, with newbies like Disney+, Apple, WarnerMedia and even DC Universe entering the
market. Add free video streaming services like YouTube, Facebook and Snapchat to the mix and the number of OTT options used by the typical household is growing each year. According to TiVo's
just-released Q2 2019 Video Trends Report, the average number of services used grew 14% to 7.2 this year.
Overall, TiVo says live TV still sees the strongest results from viewers. Two of the better-performing vMVPDs are Hulu with Live TV, which is 3% lower in "use," and Sling TV, down 7%.
The UK's Royal Society is calling for more research into the implications of new discoveries that could one day lead to human brains being linked to machines that can convey feeling and emotion, the
BBC writes.
China accounts for 83% of global ad fraud, yet has a digital advertising market that is smaller than in the US.
The Association of National Advertisers this morning unveiled a new division that will work to ensure the ad industry's "measurement systems are aligned to the business and measurement agenda of
marketers." The new division, dubbed "Measurement for Marketers," was unveiled during the association's annual Data & Measurement Conference in Naples, Florida, and will be run by ANA Group Executive
Vice President Bill Tucker.
On the day of circulation, "The Blank Page" spread ample awareness, driving an increase of traffic to the paper's website that surpassed the average visits by 16.6%.