Now in its fourth year, "Do Us a Flavor" is asking U.S. fans not just for their flavor ideas but also for the story or inspiration behind them. This year's version-"Lay's Do Us a Flavor: The Pitch"-asks fans to "pitch" their best Lay's potato chip flavor ideas and the back story through a photo, video and/or written description to bring the idea to life.

Since Donald Trump came to power making promises about building walls, several advertisers have taken the opportunity to make walls a focal point in their marketing. The North Face is the latest brand to do so, but in its case it uses the symbol of a wall for a positive purpose - climbing. Creative, via Sid Lee and United Entertainment Group, is taglined "walls are meant for climbing," and includes outdoor murals on buildings in New York and London.

The Body Shop has further expanded the use cases for mobile wallets with a promotion to raise awareness of the beauty retailer's campaign against animal testing using a mobile wallet pass. The pass shows signature counts for The Body Shop's Forever Against Animal Testing petition. Signatures are being collected online and in The Body Shop stores and there's a multichannel campaign to promote the petition.

The fact that, until Wednesday, hardly anyone knew about the home-building company could help Jeffrey Mezger hold onto his job even thought he was caught on tape using the F word many times in calling his neighbor, comedian Kathy Griffin, a bald dyke and worse after her boyfriend filed a noise complaint. The company's stock was down just 2% after the story broke.

If more people use ride-sharing services instead of driving their own cars, traffic will be reduced, according to Lyft. Less traffic means less need for wide city streets with multiple lanes, and the company has an idea of what to do with that extra space. To that end, Lyft teamed with an architecture firm and transportation consultancy to remodel Los Angeles's Wiltshire Boulevard for a hypothetical future full of autonomous ride sharing.

Outdoor and camping retailer Camping World has signed a multi-year, multi-platform deal with MLB. The alliance will be seen by fans beginning with the playoffs. Camping World said it plans to "expand its brand awareness with an integrated marketing program that will reach millions of MLB fans" through broadcast, digital, social, mobile, in-ballpark platforms and a post-season sweeps.

Lane Bryant is bringing back the lingerie campaign that addressed Victoria's Secret and its famously slender Angels. The campaign is back with a stunning commercial that features four women opening up about their bodies and the insecurities they've struggled with. That being said, the tone quickly shifts as they proclaim, "This is who I am!" and encourage viewers to embrace their bodies.

Fiat Chrysler Automobiles is recalling almost half a million medium- and heavy-duty Ram trucks over a water pump issue that could cause a fire. The company said it is not aware of any injuries or accidents related to the issue. The scope of any potential fire is apparently wide. The recall is limited to trucks with 6.7-liter engines and the company no longer equips vehicles with that water pump.

In late August, United Airlines opened Classified, the hottest restaurant to hit the airport dining scene in recent memory. But apart from those dedicated to restaurants and airport dining, few know of its existence and even fewer will have the privilege to dine at the establishment. United and its partner in this endeavor, OTG, have been pretty tight-lipped about who is worthy of an invite.

The American Cancer Society has unveiled a new brand positioning and campaign to help people better understand what exactly the organization does. While funding and conducting research remains one of the society's key focuses, the nonprofit's latest effort aims to show off myriad other ways the nonprofit helps patients and their families.