At a time when the adtech industry is being called to the carpet for transparency, it's important that we don't allow claims in a press release to set the agenda
In the weeks since the shooting two major sports-related events happened in Vegas. And more are on their way.
Tips for CMOs to Share, From a Weary Industry Awards Judge
Baby boomers have higher view rates and click-through rates than millennials on YouTube. They're also more engaged, and spend more than their younger counterparts.
Over the next few years, the retail landscape will change in some very fundamental ways. None of these changes will be bigger than the impact felt from the rise of the multicultural shopper.
In the age of globalization, it's no surprise Generation Z members feel pressure about what to be when they grow up. They are also acutely aware of the state of many Millennials who are paying off large amounts of student debt and working in jobs paying less than they had anticipated.
A recent article published by the New York Times highlights the increasing role brands are playing in our escalating culture wars, with the NFL finding itself as the latest brand on the frontlines.
How can machines best accelerate uniquely human design?
There is not one simple definition so there is not one simple strategy to reach them, and connect.
Let's face it. Reaching consumers, in general and reaching affluent consumers, in particular, is becoming more and more challenging. The McCarthy Group notes that 36% of high-income consumers feel they are constantly followed by advertising online. Even more concerning is a finding that 84% of Millennials don't trust advertising.