As advertising revs up for holiday shopping, retailers are quick to produce ads that appeal to their most desirable demographics - usually Millennials and Generation Z. Sure, young people are always going to be a prime market for retail goods, but this overlooks the fact that, in the United States, Boomers and seniors control more disposable income than the rest of the generations combined. This holiday season, savvy retailers won't just try to get younger shoppers through their doors; they'll also be engaging parents and grandparents with their marketing efforts.

Digital market intelligence data reveal a new wave of brands thriving by connecting with Millennials as they transition into home- and family-oriented lifestages.

The most multicultural generation in U.S. history, Generation Z, happens to be growing up in the most multidimensional career model: career latticing.