"Sally is truly moving the needle for us. She's responding well to our multichannel campaigns, and we see potential growth in Kevin and Lynn. We're so happy." Laptop closes, presentation ends.

How to create a world-class customer experience and win customer loyalty.

Data, data, data. The ad industry is constantly talking about data. Big data, small data, personal data, any data. Data-driven strategies are not to be questioned. After all, how can you question data? Data is undeniable.

A customer data platform (CDP) is essentially a revolutionary new data engine for the modern marketing stack. Think of it like a Tesla, but for your marketing efforts.

Rather than continually striving for technological advances, brands should shift their focus towards how their products and services can enhance the social relationships of consumers.

With the dust from Super Bowl LIII just about settled - not soon enough for the New England Patriots, too soon for the champion Philadelphia Eagles - the NFL is activating behind its first two big events leading to the 2018 season: the Scouting Combine in Indianapolis (Feb. 25 -March 2) and the NFL Draft in Dallas (April 26-28).

The European Union is dishing up some tough love to brands and advertisers. It's letting them know, through the release of its General Data Protection Regulation (GDPR) policies this May, that they're messing up. That they can do better. That over-targeting consumers based on third-party data and cookie IDs just isn't good enough. And, no, that outfit doesn't look good on you.

A.S. Roma is one of the largest and most celebrated Italian soccer teams. In 2015 it signed Mohamed Salah, a highly coveted Egyptian winger, to a contract. The ink was barely dry when Roma's Facebook followers from Egypt began to increase sharply. Before long, Rome itself was Roma's second biggest city in terms of followers, behind Cairo.

You know the saying, "Control the things that you can control...." Well, we live in a time where we can truly control what, where, and how we communicate, and even more importantly, as it pertains to your health.

Marketing spend is on the rise, with 61% of marketing decision makers planning to increase spending on content creation and 57% on digital marketing in 2018 alone. In the ever-changing marketing game, tactics are always evolving. Here are three key trends that will drive marketing efforts in 2018.