While more and more CMOs we talk to are actively engaged in partnering with CIOs on projects ranging from enterprise digitization and martech adoption to customer experience and revenue-generation programs, many are frustrated with the results.

Not all devices are created equal. But the devices that stand out are the ones that not only solve a real customer challenge like compliance, but also are customer-centric. They feel the plight of their consumer and create an experience that makes the customer feel understood and heard. When designed well with humanization in mind, health tech and devices have the power to meaningfully change and upend behavior because they get how to motivate their end user. And that's because the devices were created with empathy.