In today's social climate, it's important for companies to incorporate corporate social responsibility (CSR) into their brand DNA. People want to work for and give their business to socially conscious organizations, and they don't buy into social campaigns that feel like marketing stunts or are blatantly self-serving.

As new platforms and technologies impact consumers' path to purchase, there is a growing challenge to identify new strategies to drive sales and deliver true return on ad spend in the changing digital landscape.

According to a recent Ipsos Affluent Survey, Affluencers, (adults living in households with at least $125,000 in annual household income,) reflecting the top 16% of American households, and 71% of all Affluents influence others' shopping and buying behaviors.

It's never been a more exciting time to be in the customer experience (CX) business. By 2021, global spend on customer experience is expected to reach $13 billion. To understand the dynamics behind this fast-growing discipline, and advise companies on how to deliver best-in-class experiences, we recently surveyed 1,000 organizations.

The growing Hispanic population in the U.S. and their proclivity for home cooking is helping fuel consolidation among Hispanic grocers. The latest being Bodega Latina's purchase of Fiesta Mart.

Terms like "emotional marketing" and "share of heart" advertising almost always conjure up images of tearful, romantic goodbyes or tender moments between loved ones. They're thrown around much too often, alongside terms like "inspirational" and "aspirational," in an attempt to describe emotional connections. But they fail to say much of anything.

Recently, there have been a lot of conversations about privacy and trust, most notably the news that political data firm Cambridge Analytica gained access to private information about Facebook users to help influence voters in the 2016 election. This breakdown of privacy raises the broader issue in our technologically dependent world: organizations of all sizes need to focus more on establishing and maintaining trusting and authentic relationships with their clients.

Maybe you thought that Facebook's fake news, newsfeed algorithm changes, and metric miscalculations were going to be the worst of it. Well, now Cambridge Analytica and larger privacy issues have pushed Facebook's week of hell into, potentially, months of disruption for advertisers.

Reach, frequency, delivery and ratings. For decades, the advertising industry has primarily traded against these time-honored metrics. But in essence, marketers use these metrics as proxies for something else more valuable - attention. In this era of big data, media fragmentation, ad avoidance and consumer messaging overload, it's time to transact directly against attention, the metric that we all really care about.

Every four years, a large contingent of Americans develops an interest in soccer - and advertisers sit up and take notice. This year, although the U.S. didn't qualify for the World Cup, there's still a great opportunity for advertisers to reach out to another vital demographic - U.S. Hispanics.