Full disclosure-I am a die-hard, uber-obsessive, 40+year fan of the Houston Oilers/Tennessee Titans NFL franchise. That said, as one who makes his living providing marketing research-driven strategic insights for the sports industry, it is imperative to separate one's personal rooting interest from a necessity to be objective, and distance oneself from any personal bias or fan interest. The Titans franchise is not on our current client roster, but my passion for the team inevitably leads me to lend a scrutinizing eye to the ways in which this small market team brands itself and how it is perceived by the fan …

Last week, CNN en Espanol announced that it would be teaming up with Nielsen to provide daily viewing information and national TV ratings. In addition, CNN en Espanol will be getting access to Nielsen's rich trove of demographic data, as well as viewership metrics and reports on the performance of all content across the platform.

Last week, I was observing some focus groups that our agency was conducting with older consumers. The intent was to discuss perceptions of retirement communities but, inevitably, the group ended up taking some detours as the discussion evolved. One of these tangents really piqued my interest: The group began discussing its perceptions on pricing.

Two critical aspects of ad effectiveness are attention and engagement. Greater attention coupled with greater engagement leads to greater brand recall and purchase intent. But in this distracting and fragmented media world, these metrics have been difficult to quantify and measure. How does a marketer capture consumer attention to an ad and make a positive connection with that consumer to the product advertised?

Over the past few years, the "how-to-guide" on advertising has been in a constant state of revision. Intrusive and aggressive approaches have fallen out of favor. Meanwhile, investing in more tailored, native advertising was up around 600% from 2014 to 2016. Businesses are allocating more and more ad dollars to sponsored content because, for many, it's perceived as more personal and trustworthy.

Not quite. But it can help reduce hospital readmissions.

Today, more than ever, we see a breakdown of the traditional model of how a brand can build a following and achieve success. No longer do the old rules apply, where a product needs to secure distribution and a prime position in-store to have at least a chance of success.

These days, marketers and other business leaders across industries are asking themselves the same question: How do we keep pace in the age of Amazon?

You may not have heard of a DNVB (digitally native vertical brand), but If you ever listen to podcasts, you've probably heard ads for them.

In 2011, Fox and the Spanish-language network Telemundo won the rights to broadcast the 2018 and 2022 World Cup in the U.S. for a record $1 billion dollars. Fox agreed to pay roughly $400 million and Telemundo will pay roughly $600 million.