Today's trend-setting teens are ditching the debt load of a four-year college degree in favor of learning trades and earning technical degrees. According to a recent Wall Street Journal article, they're questioning the expense of a college education, as well as the earnings advantage that it traditionally granted. In an economy with unemployment at record lows, jobs in the trades are once again in high demand, and command premium wages.

I no longer have that compulsion to open my crypto app. If you rank as a crypto investor, you can likely attest to a similar addiction from just a few short months ago.

As of late, headlines have been trending in the advertising world that would make any Luddite proud. P&G recently made the claim that reducing its "digital" ad spending by $200 million actually resulted in greater reach. And Unilever, having steadily reduced its digital ad spending, has taken cuts a step further as an ethics statement against the duopoly of Google and Facebook.

Recent speculation that retail leaders Kroger and Target are in early conversations about a merger has the retail and consumer goods sectors buzzing about what this means for how people buy and where they buy it. Coupled with announcements about several retailers closing their doors, Amazon purchasing Whole Foods and retailers like Aldi/Lidl entering the market, these shifts indicate that retailers are open to the strategic opportunities available to remain competitive and profitable.

Being in multicultural advertising, I'm always looking for images to use in presentations and on behalf of client work. What I've discovered is how hard it is to find any kind of diversity in the Hispanics represented in stock imagery.

"Robo-advisors" - the digital platform that provides automated, data/algorithm-driven financial planning services with little to no human supervision or intervention - launched in 2008. A decade after their consumer debut, they are capable of handling increasingly sophisticated tasks, and the industry expects seismic growth of the segment.

The advertising ecosystem revolves around the consumer - so much so that advertisers have shifted campaigns from an audience-based approach to a people-based one. Delivering the right message, to the right audience, at the most opportune time has become an obsession. But with consumers engaging with brands across multiple channels, measuring the true return on ad spend can be difficult. The advertising ecosystem revolves around the consumer - so much so that advertisers have shifted campaigns from an audience-based approach to a people-based one. Delivering the right message, to the right audience, at the most opportune time has become an …

As marketing technology evolves, the established relationships between brands and consumers now embark on a new era. We could dissect this evolution into three broad phases that reveal how marketers have engaged with consumers.

Though Boomers, Gen X, Millennials and Gen Z seem far apart, advertising in its numerous forms connects them.

The responsibilities of the modern-day CMO are changing rapidly, thanks to a series of technological, cultural and social trends that are unfolding in today's business climate. The amplified voice of discerning consumers, the impact of emerging technology and the shift from consumers buying products to buying experiences are forcing CMOs to adopt new strategies to keep pace with demands.